You want to buy a property, but you don’t know where to start. It is true, traditional ways take a lot of time. But, social media is now one of the easiest tools to find your perfect property. Yes, you read that right. Platforms like Facebook, Instagram, TikTok, and even YouTube can help you search, compare, and connect with the right sellers or agents.
You just need to know how to use social media in the right way. This guide will walk you through smart tips to help you buy the best property.
Let’s have a look!
1. Follow the Right Pages and People
You start by following real estate pages and professionals. Almost every city or area has local real estate agents who post property listings on Facebook and Instagram. You can follow them to stay updated with the latest properties.
You also want to follow real estate influencers or content creators. They often share behind-the-scenes tips, location reviews, and market updates. One great example is Michael Hershman, who blends community development with smart real estate strategies. Following experts like him helps you understand which areas are growing and which are not worth your money.
2. Join Local Real Estate Groups
You should join real estate Facebook groups. These groups are full of listings, real buyer reviews, and sometimes, direct deals from owners. Plus, you can also find off-market properties. One good thing about joining the group is, you can also ask questions from real buyers.
3. Use Hashtags to Discover Listings
You can search property posts using hashtags. On Instagram or TikTok, type hashtags like #NYCproperty, #affordablehomes, #realestate2025, or #yourcitynamehomes. These tags show you fresh listings, tours, and even agent tips.
You’ll see pictures, videos, and walkthroughs. These give you a better feel of the property before even visiting.
4. Watch Property Tours
You can watch short video tours of homes on Instagram Reels, YouTube, or TikTok. These videos are fast, visual, and very informative. You can judge if a place is worth checking in person.
In these videos, some agents do live Q&A sessions. So, you can ASK about price, location, and required documents. For this, you don’t need to leave your home.
5. Slide into DMs
If you like a listing, you can send a message to the seller or agent directly. You can ask about the price, documents, payment plans, and visiting times.
Remember one important thing: you should always check their profile, reviews, and activity before trusting any deal. The reason to check is that many fake pages exist. So, if you don’t stay alert, you may face financial loss.
6. Read Comments and Reviews
You must read the comments below a property post. Sometimes, other users may share helpful feedback, personal experiences, or even red flags about the seller or location.
If someone says, “This property is overpriced” or “The area is not safe,” that’s something you should consider.
7. Check Verified Pages
You should look for verified pages or agents. Facebook and Instagram show a blue tick for verified professionals. Besides, you should not skip the paid ads. Some real estate ads target serious buyers with limited-time offers. If an ad keeps popping up, it could be worth your time.
8. Compare Prices
Many real estate influencers make videos comparing different areas. They explain which areas are budget-friendly and which are expensive. They also talk about hidden charges, taxes, and closing fees. This kind of free content helps you compare properties like a pro.
9. Save Posts
When you like a property post, save it. You can create a collection for saved properties. You can review all options and compare them side by side later. This way, you don’t forget any good property.
10. Stay Active and Respond Quickly
Property listings on social media move fast. If you wait too long, someone else may grab the deal. You need to stay active, check your feed often. This way, you can respond quickly when you see a good post. Plus, you should turn on notifications for your favorite pages. This way, you won’t miss any updates.
Final Words
When it comes to buying the property, you need to don’t need to drive across the city and visit the office. You already hold the power in your hand: your phone. You can now find your dream property faster by using social media. For this, you need to go ahead, follow the right people, explore listings, ask questions, and stay alert. Your perfect property might be just one post away.
