People love watching videos. These riveting, thought-provoking, and imaginative short dramas are so engaging that, as per Wyzowl, 88% of buyers base their purchase decisions on brand videos.
Then, 78% of people say that explainer videos won them over, persuading them to make app or software downloads. In addition, 73% of consumers would rather watch a video than read an article, e-book, manual, or attend a webinar when learning about a service or product.
Unfortunately, while video is king and has numerous advantages for businesses, video publishing and monetization is a complex undertaking. As a result, most individuals and companies that venture into it do not reap its full benefits.
Data shows that 79% of businesses that do not use video in their marketing strategy intend to do so in 2022. However, at least 23% of these businesses do not have a video marketing strategy because they lack adequate video production time.
An additional 13% of them do not create videos because they do not know where to start while 10%of them find video production a tad expensive for their budgets.
Benefits of the Truvid Video exchange platform
The Truvid Video Exchange is a platform built with the publisher’s video monetization needs in mind. It offers its users access live video instant connectivity and a video marketplace that enhances specific audience targeting.
Truvid’s novel protocols lower the complexity of video content production, a hindrance that troubles most content creators and publishers. Its AI Video Creation feature, for instance, can generate promotional video content from an article.
This AI tool will scour your website for new content, combine engaging images, music, and text into video format, and present it to your audience. It is a 24-hour, seven-day-a-week video production service that will showcase new content constantly to your audience to enhance engagement metrics.
Aside from that, Truvid’s protocols ensure publishers can effortlessly access relevant, copyright and infringement violation-free, niche-specific content. Its technology connects publishers, marketers, and creators under one roof.
Its API connections, on the other hand, support an instant live ecosystem that can turn any video content creator into an active marketplace moderator.
Truvid users can access rich video content hosting services and plug-and-play, beautiful UI video player customization services. On top of that, it does not levy user fees and splits Ad revenue with content creators and publishers.
The Truvid Live Marketplace will catalog your video content, match it to an audience and build an instant revenue stream. Use the Truvid SSP technology to monetize your content and determine its pricing via its innovative widgets and advertisement formats.
Other top-notch features include the Truvid Professional Content Library, which hosts over a million professional videos in over 28 languages. On the other hand, the proprietary Mobile Discovery Unit will connect you to your audience’s real-time video content interests.
Conclusion
Video is king. It is an attractive shareable medium and an everyday staple. Create, publish and monetize your explainer, social media, testimonials, web series, ads, and spot on the Truvid Video Exchange and enjoy more brand growth, differentiation, and customer retention. Truvid’s will open doors to cutting-edge video monetization technology. Its marketplace will help you connect to unprecedented demand and officiate all your deals at premium rates. Video is king, and Truvid is all you need to leverage it and have an edge in the digital world.
