The U.S. Chamber of Commerce names high marketing costs among top reasons for the failure of small businesses in the United States. In an era where marketing requires serious budgetary commitment, one visionary cracked the code of converting public attention into currency, strategic storytelling into business opportunities. With a firm belief that authenticity is king, digital marketing specialist Anton Prokhorov guides business owners to the exciting world of effective content creation that communicates business’ value, promotes the brand, and brings customers – all while having fun of being a producer of your own show.
The Journalist Who Saw Tomorrow
Anton’s journey began in the trenches of traditional media, where he cut his teeth as a television journalist, climbing from assistant to producer to on-air host. But while his colleagues focused on covering events, Anton was contemplating something completely different: What if, instead of covering news, we create the news by making businesses talk in full, authentic voice?
“Having met with business owners from different fields and various parts of the world, I realized that every business has a story worth telling,” Anton reflects. “Great ventures oftentimes do not have visibility, not for the lack of content, but for the lack of communication strategy.”
That revelation would prove prophetic. In 2018, as social media transformed from entertainment platform to business battleground, Prokhorov launched BeKnown Brand with a radical premise: Content creation is not just about making videos; it is about building entire media ecosystems. It is about each business capitalizing on the answer to one simple question: What do you want to be known for?
Beyond the Numbers: Story is Being Told
Today, BeKnown Brand operates more like a media conglomerate than a traditional video content production house. With over 40 professionals, from creative designers to copywriters, to video crews, and a state-of-the-art studio, the BeKnown Brand has produced a staggering 20,000 YouTube videos, launched more than 100 channels, and created over 40,000 social media posts across multiple industries and continents.
But numbers, no matter how impressive, are only a part of the story. What happens beyond the fiscal reports is a transformative process helping businesses and entrepreneurs develop their unique voices. Anton Prokhorov, who is referred to by his team, as well as by his clients as “Media Man,” is a true believer in operational efficiency and sustainability. Nobody has days or weeks to create the content to populate a social media, just to realize that no time is left to actually do the business.
BeKnownBrand figured out how to optimize the precious time of the business owner while producing a content that does not expire immediately after the audience had a first glance and diverted attention elsewhere.
“We filmed 4-6 months’ worth of YouTube content in two full days,” says entrepreneur and podcast host Anthony Noskov. “It’s not just efficient, it helps to create a curated, concentrated content that does not have a limited ‘shelf life’ like a traditional advertisement or a sales pitch.”
This original strive for efficiency steered Anton to his signature methodology: the Brand Film process.
The Brand Film Revolution: $1M strategy
So, how does the magic work? At first glance, a Brand Film might look like an elaborate corporate video. But don’t be deceived by the seemingly familiar format. Look closer, and you’ll discover something far more sophisticated: A content DNA sequence that spawns an entire media strategy.
The process begins with what Anton calls the “Foundation Story,” an intimate CEO interview that captures not just what a company does, but why it exists. This narrative core is then amplified through credibility videos: customer testimonials, case studies, and behind-the-scenes content that builds trust and social proof.
And once the existential foundation is laid out, Anton’s journalism background shines: as the camera captures a journey of a business, every Brand Film fragments into dozens of platform-specific, yet cohesive and interrelated pieces. A single recording session yields YouTube episodes, Instagram Reels, TikTok clips, podcast segments, and advertising content, all maintaining narrative consistency while optimizing for each platform’s unique audience behavior.
Elena Ledoux, CEO of Superb Maids, experienced this multiplication effect firsthand. “It is so much more than just doing videos,” she explains. “In 18 months, my channel exploded to 18 million views, the Instagram following surged to 40,000, and – the most exciting part – the company crossed the $1 million revenue threshold.”
Ledoux’s success isn’t an outlier, it is the norm. BeKnown Brand clients typically report 30-40% revenue increases within their first year of implementation. But perhaps more telling is the quality of their testimonials.
Natalia Pronina, VP of Investor Relations Russia & Eastern Europe at EB5 Capital, puts it succinctly: “The final product after editing is truly 10 out of 10 and makes the content stand out. Highly recommend them to those who want to take their video content to the next level.”
For BeKnown Brand, business owners and entrepreneurs featured in the production aren’t just satisfied customers. They are case studies in strategic content deployment.
Anton Prokhorov
The Philosophy Behind the Success
Media Man’s approach rests on four pillars that would make any traditional newsroom editor proud: authenticity, partnership, consistency, and excellence. But unlike traditional media, where stories have expiration dates, BeKnown Brand creates content designed for longevity and multiplication.
As Anton Prokhorov explains, “The main effort is placed into creating client recognition within the industry. The most beautiful and artistic video is nothing without the context in which the business evolves. The true marketing vision is in recognizing and defining that context and making sure that each piece of a content fits it organically.”
This philosophy has attracted clients ranging from tech startups to established corporations, all seeking the same thing: a way to cut through digital noise and build genuine connections with their audiences.
The Future of Business Storytelling
As artificial intelligence reshapes content creation and social platforms continue evolving, Anton Prokhorov sees opportunity where others see disruption. His vision extends beyond current services to a future where businesses of any size can access professional, strategic storytelling.
“The democratization of media tools means everyone can create content,” he notes. “But not everyone can create content that converts viewers into customers, followers into advocates, and stories into sustainable growth. This is where BeKnown Brand steps in to fine-tune the voice of entrepreneurship to amplify the message addressed to the target audience.”
In a world drowning in content but starving for connection, Anton Prokhorov has built more than a successful agency. He has created a blueprint for how businesses can harness the power of strategic storytelling to achieve measurable growth, making BeKnown Brand an agency to watch for the years to come.
If you feel that your marketing is not working, it may be time to ask whether you are strategic enough in your efforts. There is no way to move forward without defining what you want to be known for.
