The Ritz Herald
Linda Wikell, Ann Sofie Johansson, Devon Ross on February 17, 2022, in London, England. © Darren Gerrish

H&M and Devon Ross Host an Intimate Dinner to Celebrate the Launch of the SS22 Studio Collection

It's Time to Press Play: H&M Studio Ss22 Celebrates Fashion's Bright New Era

Published on March 10, 2022

H&M introduces H&M Studio’s “Press Play” collection featuring a high-energy homage to mood-enhancing fashion. Inspired by musical Gen-Z muses with exhilarating style and glowing personalities, the SS22 collection draws on the eccentric fashion of the 1980s and 1990s. With a potent color palette, an electrifying fusion of prints and statement accessories, the collection is fuelled by a daring mix-and-match mentality. The H&M Studio SS22 collection will be available in the U.S. at the H&M Fifth Avenue flagship and beginning March 10th.

Key pieces in the collection include avant-garde takes on laced-up denim, oversized suiting, lime green satin coordinated sets, and a versatile leopard print swimsuit. A studded denim mini skirt, ruffle-adorned mesh top, and rhinestone-trimmed little black dress are inspired by late 1990s style. Pop Art-inspired lips by Berlin-based illustrator, Stefan Fähler, are featured on an organic cotton T-shirt. Accessories include strong statement pieces with screen-green snake earrings and chain-link necklaces. Studded platform clogs and red Western boots are key footwear styles in the collection.

In line with H&M’s sustainability goals, every item in the collection is made from sustainably sourced materials including recycled polyester, recycled polyamide, and recycled wool.

“There’s a new mood of exuberance in the air making us all want to dress up in fabulous clothes again. It’s reminiscent of the va-va-voom spirit that defined fashion in the 1980s up to the early 2000s. For the SS22 collection, we wanted to bring powerful, big-personality fashion back into the spotlight, offering versatile pieces that will inspire joy,” says Ann-Sofie Johansson, Creative Advisor at H&M.

“For SS22 we had boundary-breaking musical muses on the mood board. We were inspired by their commitment to swerving clichés and expectations, both in their clothes and their attitudes. The collection is all about no-holds-barred fun, intended to help our customers build their very own optimistic new look,” says Linda Wikell, Concept Designer for H&M Studio.

Senior Writer