New York-based fashion brand, HIROMI ASAI, has been trying to revive the essence of the Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented Kimonos on the runway at the New York Fashion Week in 2016. Then, HIROMI ASAI developed menswear made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York Fashion Week, Miami Swim Week, and/or Paris Fashion Week every season since 2017. HIROMI ASAI has been getting international acclaim.
HIROMI ASAI presented Spring/Summer 2023 (SS23) collection on the runway at New York Fashion Week on September 10, 2022. The collection title is “THE KIMONO – RAINBOW MARRIAGE.” HIROMI ASAI respects Japanese tradition and evolves traditional Japanese textiles into worldwide high fashion by progressive forms with all details inspired by Kimono. HIROMI ASAI also highlights assorted styles of wedding fashion and proposes alternative options which satisfy all the customers worldwide. Japanese craftsmen, who usually manufacture textiles for authentic Kimonos by various traditional techniques, and Hiromi Asai developed new textiles for this collection. The collection was tailored by unparalleled Japanese techniques. HIROMI ASAI SS23 collection could be recognized as treasures created by Japanese artisanship. Cumulatively, HIROMI ASAI demonstrates luxury fashion with unique prominent textiles and sophisticated designs.
All collection outfits can be seen on the HIROMI ASAI website.
HIROMI ASAI belongs to the boutique and showroom in SoHo, New York; Flying Solo, which highlights independent and emerging fashion brands and grows to the US largest fashion platform and retail for independent designers. The HIROMI ASAI Spring/Summer 2023 collection will be available on sale at Flying Solo or online in mid-October 2022
“This collection was named THE KIMONO, as we created this collection as the culmination of what we did in several years. The subtitle of this collection is RAINBOW MARRIAGE. Hearing many requests for a variety of wedding styles from a variety of customers, I design this collection as the NEXT wedding dresses for all,” Ms. Hiromi Asai said. “We are always respectful to Japanese tradition, but the essence of the Kimono is in the fabrics rather than the form. I’m convinced that we are evolving traditional Japanese textiles to high luxury fashion, which people worldwide love and enjoy wearing.”
HIROMI ASAI Spring/Summer 2023 collection is unveiled next at the Paris Fashion Week at La Galerie Bourbon, Paris, on October 2, 2022.
— Luxenburg Magazine (@LuxenburgMag) September 17, 2022