High Society Heist: The Dark Underbelly of Luxury Watch Cufflinks


Published on December 08, 2023

In the glittering world of high-end horology, flaunting a luxury watch isn’t just about timekeeping; it’s a symbol of status and sophistication. These aren’t just tick-tock gadgets; they’re investment pieces, commanding respect from the in-laws, and boasting craftsmanship that lasts generations. But, as high society knows all too well, every silver lining has a cloud. The UK’s elite are learning this the hard way, with a sinister twist in the tale of luxury theft. The latest victims? Not the watches themselves, but their miniature counterparts – the luxury watch cufflinks.

Enter Creamy Patina, a British luxury brand, renowned for crafting cufflinks mirroring iconic timepieces and seen on the wrists of A-listers like George Clooney and Colin Firth. Their pièce de résistance? The world’s first self-winding, perpetual calendar cufflink watch. A marvel of microengineering, coveted by the elite and backed by a wildly successful Kickstarter, toppling records. However, with great luxury comes great risk. The unthinkable has happened: owning these miniature marvels now means enrolling in self-defense classes, thanks to their eye-watering price tags and the unwanted attention they attract.

Tragically, the criminal underworld has taken notice. From celebrity homes to high-end watches, they’ve now set their sights on something more audacious: cufflink robberies in broad daylight. Kidlington, a tranquil town a mere two-and-a-half-hour drive from London’s hustle, witnessed a chilling incident in August 2023. A gang trailed a man from London, targeting him not for his watch, but for his Cuffmariner Cufflinks – a tribute to Rolex’s iconic Submariner. Their prize? The cufflinks, his briefcase, and his Mercedes, leaving the victim battered and bruised.

This wasn’t an isolated incident. Another man, trailed from a restaurant to his Essex home, was brutally attacked and robbed of his £1,000 Cuff-Deeper mechanical watch cufflinks. The same night, another victim was ambushed in Worcestershire, losing his £500 Cuffgauss cufflinks to thugs armed with a cricket bat.

The pattern is clear and alarming: a new wave of crime targeting luxury watch cufflinks. One victim from Kidlington expressed the harrowing impact, likening it to a “life sentence,” far beyond the fleeting shock of a TV thriller.

So, to the connoisseurs of fine watches and their miniature counterparts: tread with caution. In the world of luxury, even your cufflinks aren’t safe. Stay vigilant, even when they’re tucked under your sleeves. In the high-stakes game of luxury, it’s not just about keeping time; it’s about keeping safe.

Editorial Director, RH Style