The Ritz Herald
Kevin Hart photographed for Variety. © Pamela Littky

Headspace and Kevin Hart’s Laugh Out Loud Partner on a Groundbreaking Content Collaboration

Together the two companies will produce and distribute mindful living content in-app and on LOL channels

Published on November 30, 2020

Headspace Studios, a multi-platform content studio from Headspace, the global leader in meditation and mindfulness, and LOL Studios, the production arm of Laugh Out Loud, the comedy brand and multi-platform network founded by the world’s top comedian Kevin Hart, announced their content collaboration blending comedy and mindfulness with the goal of inspiring and motivating people around the world to live a life full of compassion and awareness.

“Partnering with Headspace to bring wellness and positivity to everyone through premium comedic content delivers on our mission at LOL to keep the world laughing together,” said Founder and Chairman of Laugh Out Loud, Kevin Hart. “LOL Studios and Headspace are bringing a diverse set of comedians together in Meditate With Me and I am sharing my own journey with Mindful Runs and Energy Shots, seamlessly fusing comedy with wellness.”

The slate of content will roll out in January and include:

  • “Meditate With Me” YouTube Series – Each episode focuses on the meditation journey of various comedians and the inner monologue or chatter that occurs when they sit down to meditate. Confirmed talent include Kevin Hart, Hasan Minaj, Amanda Seales and Deon Cole. The episodes will live on the LOL Network YouTube channel.
  • Daily “Energy Shots with Kevin” featured in Headspace’s The Wake Up – Headspace’s daily Wake Up content is designed to help members start their day on a mindful note by prompting users to take healthier actions, focusing on five key elements of living a mindful life: meditation, sleeping, moving, eating and playing. “Energy Shots with Kevin” will feature daily motivational episodes, which will be accessible to Headspace Plus subscribers.
  • “Mindful Runs” with Kevin Hart – A part of Headspace’s Move mode, created to help members strengthen both their mind and their body while making running fun, Kevin will guide and motivate members in this mind-body fitness experience for Headspace Plus members. Mindful running is about being mentally connected to your physical movement through intention, breathing, form and recovery.

“Headspace and Kevin Hart share a passion for bringing joy to people around the world. So, our partnership with LOL Studios is an organic opportunity to merge the worlds of comedy and mindfulness together to make our planet a healthier and happier place,” stated Sam Rogoway, Chief Content and Product Officer at Headspace. “We are excited to break new ground with Kevin and LOL by introducing mindfulness concepts through inspirational comedy.”

“Our work with Headspace showcases our collaborative approach to production and partnership with world-class brands,” said Candice Wilson Cherry, Head of Development and Production at Laugh Out Loud. “We are bringing new and exciting content, IP and projects to market that ignite conversation and spotlight voices who are representative of Comedy In Color. With Headspace we’ve brought together our brands perfectly, mixing Comedy In Color with wellness and premium content.”

Staff Writer