Going Green: The Rise of Eco Gold and How Nuggets by Grant Is Leading the Way


Published on March 25, 2023

Gold has always been a symbol of power, wealth, and prestige. However, the traditional methods of gold mining have come under scrutiny in recent years due to their environmental and ethical impacts. Grant Conner, the fourth-generation natural gold dealer and founder of Nuggets by Grant, is a brand leading the way in the eco-friendly gold movement.

Grant Conner is not your average gold dealer. He grew up in Oroville, a California town famously known as a gold town. Gold runs in his blood. He saw a need in the niche market for natural gold and created Nuggets by Grant, an e-commerce brand that has served over 30 million in sales and ten years of online business shipping to customers worldwide. What sets Nuggets by Grant apart is their commitment to eco-friendly practices. They source their Gold from regions like North America, Australia, Brazil, and Sonora, Mexico, ensuring that it is ethically mined and sourced without harming the planet.

At Nuggets by Grant, you can browse thousands of items, 50x more than most competitors’ inventories. You can select from Alaska, British Columbia, Yukon region, and even buy gold directly on the Gold Rush Show from the Hoffman Family and the Mammoth Valley Mine. You can also spot new gold, gems, or specimens from Brazil, Mexico, Colorado, Italy, and more.

But the newest addition to the collection is the Logos MMXX tab. This tab lets you buy coins, bars, or casting grain to make organic jewelry. It’s a first of its kind in the industry, allowing jewelry makers to capture a whole new glow and color that’s organically the same signature of the river it came from.

The eco-gold revolution is gaining traction, and Nuggets by Grant is at the forefront of this change. Conner’s company provides sustainable gold and supports small mining communities that are good for the Earth. They reclaim the land, return it to life, and repair relationships with First Nations in Canada and Aboriginal communities in Australia. Unfortunately, the jewelry industry is notorious for using slave labor and harmful mining practices. With Nuggets by Grant, consumers can trust that their jewelry and gold investments are ethically sourced and made with a clear conscience.

Nuggets by Grant’s commitment to eco-friendly practices have earned them the title of the world’s largest eco-gold distributor. They have become a top bestseller on eBay and are in the top 1% of Shopify store traffic. It’s no wonder some of the top tech companies and jewelry brands are sourcing gold from Conner’s company. The public is becoming more aware of the environmental and ethical impacts of traditional gold mining, and the demand for sustainable and ethical products is growing. Nuggets by Grant is meeting that demand head-on.

Grant Conner has a vision for the future of the jewelry industry. He dreams of seeing less corruption and shedding light on the precious metal industry. He wants big brands to trust their sourcing and use eco-friendly gold for their products. Conner believes that gold is something sacred and should be treated as such. If we use this gold for something as important as marriage, we should care about the energy in that ring and where and how it was sourced. With Grant Conner at the helm, Nuggets by Grant is making a difference in the jewelry industry, and it’s exciting to see what the future holds for this eco-friendly brand.

Newsdesk Editor