The Ritz Herald
© Giovanti Humphries

Giovanti Humphries Talks About Hardships, Success, and Wisdom


Published on October 19, 2021

Right off the bat, entrepreneur and businessman Giovanti Humphries has proven to the world that you can grow up in difficult situations but can overcome as many obstacles that come your way if you have the passion to carry on doing what you believe in and the patience to see it through.

For many, a tough childhood can become their worst nightmare, and if they don’t tackle it, it can start to take up a significant portion of their lives. For others, landing impressive jobs in reputable companies is a dream come true on its own. Giovanti faced both situations and came through it all because of his mindset and faith in himself.

Giovanti was raised by his grandmother, who was a first-generation immigrant in the US. Being a first-generation American of Mexican, Native American, and German descent, Giovanti had already built up a mix of cultures from his background. It’s safe to say that his upbringing and childhood weren’t the best years of his life. No one in Giovanti’s family had previously gone to college, and he sporadically spent time in his childhood being homeless.

Growing up in a surrounding like this, Giovanti knew that he was destined for more, and he had the faith to carry on. He started to work and paid his way through college, and he even got an MBA. Giovanti graduated from the University of Miami at the young age of 23. By 24, his hard times started to pay off.

He became the senior vice president at Wells Fargo. Giovanti then went on to become the vice president at City National Bank. For many, these roles would be life-long accomplishments. However, Giovanti had even bigger dreams.

He went on to become a part of one of the first Initial Coin Offerings as CFO. He worked with various governments to engage in discussions surrounding adopting cannabis through technology. Giovanti also worked with the SEC and some of the best law firms in the country to investigate cryptocurrency legislation.

The cannabis industry sparked a rather special interest for Giovanti, and he dived into their field. Next, he worked in California’s biggest cannabis companies as their consultant and CFO. By the time Giovanti knew he had enough experience in the field, he had started his own cannabis company, along with his partner. As expected, the venture was a success, and they are currently on track to do $100 million in sales in the foreseeable future.

Coming from a tough childhood with 6 other siblings and spending nights on the street can change a person’s perspective, and Giovanti wishes more companies would invest in people. He says that on your road to success, people are the most important thing. Giovanti also talks about managing people and the importance of good management.

The future looks promising and bright for Giovanti. He plans to hit a target of $100 million in sales in the coming few years, and then he wants to maintain it.

Newsroom Editor