GemRay, an Online Jewelry Shop, Aims to Lift Smaller Brands While Contributing to Breast Cancer Research

Published on January 08, 2022

If you kicked off 2021 feeling a tad bit drab, browsing through the brand site of GemRay™ will bring a much-needed pop of color to your vanity. Its products – semiprecious and inexpensive – feel like they are made of my teenage dreams.

Its gold-plated jewelry marries dainty designs to create a product that is worth getting obsessed over. The gold-filled pendants can be a splurge, but they are all worth it! I especially love the Picasso face necklace for its creative look and absolutely adore the rose quartz Daughter pendant for the sentiment.

Does the variety end there? Not in the least. Studded with gems like amethyst, cubic zirconia, moonstone, Swarovski, and opal, the pendants come in several cute designs mimicking hearts, kittens, and the north star. The popping purples and pinks are to die for!

The large collection of matching (and unique) earrings, anklets, bracelets, and rings can keep me engaged for hours. Sometimes it is the fire opal, sometimes the classic 24k gold-plated earrings that make me want to null my bank account.

By now you know I love jewelry – especially when it comes at such a reasonable price. I love the convenience GemRay™ offers by offering me all kinds of trinkets at a one-stop shop.

The concept is nothing new. Instagram has been parading jewelry brands forever. Every picture was sharper than the previous. Each gemstone shone brighter than the last. The ads were too tempting to not click, but nothing cost short of $100 or $120. For a single purchase, the deal might not sound outrageous. But I love my vanity full.

Enters GemRay™ – a fine jewelry brand with budget shoppers in mind. It leans into straightforward, timeless jewelry designs that won’t ever go out of style. Not a nickel wasted! No trend-chasing details here but certainly a dash of quirk like in the Mini Gold Pave Champagne Glass Stud Earrings.

The ageless charm of these semiprecious pieces makes you want to buy them even more. I could be 70 and still dapper with my Dancing Snake Ring. With the Starfish and bead anklets on the site, GemRay™ took care of my on-and-off obsession with Bohemian flair too.

There is also something so satisfactory about buying from a brand with a philanthropic side to it. I felt responsible (read proud) for spending on their gem jewelry when I learned that 2% of it will go to breast cancer research organizations. GemRay™ also makes it their mission to give smaller brands much-needed exposure so they succeed.

What’s more? These gemstone jewelry pieces made excellent gifts for someone who loves to accessorize every day. AND they don’t break the bank. The Pinterest-worthy stones that come in a pop of colors make me feel adorned even in everyday outfits. These pieces are what I see women wear in their Insta-famed golden hour selfies. I always wanted that aesthetic but never had the money for it. With GemRay™ jewelry, that changed. It appealed to me as someone living in a metropolis who didn’t want her mother’s expensive jewelry but something way more modest without looking like a kid’s toy fashion.

Giving GemRay™ a shot turned out to be one happy experience in more than one way. I saw the Rhinestone Butterfly Pendant and fell in love with its basic but brilliant style.

Not expecting much of it, I waited, imagining the package will get delivered in a week. But lo, it was outside my door within 3 days! If the pandemic has made me anything, it is impatient for my package deliveries so a quick one made me irrationally happy. I didn’t even think much of the quality when the piece of gemstone pendant necklace came for less than $30. The 30-day free return policy boosted me to make the purchase regardless and with confidence, knowing I had nothing to lose.

Best. Bet. Ever.

What I received was a quality rhinestone-studded butterfly pendant that came in a gold-plated link chain. The details were clean. The jewelry was bright and distinct, making a statement without hogging the spotlight.

These gemstone necklaces, rings, and earrings make me feel pretty and a responsible spender – and the buyer’s remorse stays away – it is guilt-free shopping and I LOVE THAT.

Staff Writer