The Ritz Herald
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Gemist Sees Increased Consumer Demand For Its Try-At-Home Technology

Jewelry brand's custom-designed replicas meet "safer-at-home" shopping online

Published on June 27, 2020

Gemist, the jewelry brand that provides consumers a unique try-at-home experience, announced it has seen an increase in demand for its custom fine jewelry in today’s rapidly changing work-from-home realities. As many brick-and-mortar stores remain closed, the “Try-On” feature available via the Gemist platform replaces the need for in-person sizing and shopping with its no-cost, true-to-life omnichannel experience. The proprietary technology enables customers to receive replicas of any custom-designed piece prior to purchase.

“Our customers love that we bring the in-store experience to their homes for a trial run of their one-of-a-kind jewelry designs,” says Madeline Fraser, founder and CEO of Gemist. “We believe consumers will gravitate toward the convenience of our unique product fitting and sizing experience, even as brick-and-mortar stores reopen.”

“I’m impressed by what Madeline has built with Gemist – a breakthrough brand leveraging digital customization for an extremely savvy and sophisticated fine jewelry clientele,” says Robbie Myers, former editor-in-chief of ELLE and Gemist advisor. “Gemist offers chic, high-quality, one-of-a-kind pieces for modern women who care about sustainability and expect a seamless online shopping experience.”

Additionally, “The spike in consumer demand for Gemist during the quarantine reflects the ongoing need for a customized try-at-home omnichannel feature that continues to trend upwards,” says Jayson Kim, General Partner of Legendary Ventures, an investor and Board Member of Gemist.

Staff Writer