FRESHBYDOTUN Channeling His Architectural Discipline to Fashion


Published on November 14, 2022

Architects and fashion designers follow similar work principles. Clothing and architecture are both occupied with our bodies. They both serve as shelters and are designed around their proportions. They both share history and culture. According to Adedotun Adeyeye, the creative director of the menswear brand FRESHBYDOTUN, imagination and creativity are products of Architecture and Fashion. They cross-pollinate. In this self-styled editorial, the designer was influenced by his architectural discipline laying emphasis on shapes, forms, and proportions. He resembled this to the creation of buildings themselves, offering form, function, and beauty.

Look 1 inspiration: Geometric buildings displaying colors and lines typical of Piet Mondrian paintings.

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

Look 1

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

Look 1

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

Look 1

 

Look 2 inspiration: Contour; an outline especially of a curving or irregular figure.

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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Look 3 inspiration: The Sydney Opera House is regarded as one of the world’s most famous and distinctive buildings and a masterpiece of 20th-century architecture.

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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Look 4 inspiration: Architectural fluidity; layered composition, a feeling of being in motion while being in a solid, closed matter. It encompasses factors such as curves and flexibility, as seen in most of Zaha Hadid Architectural masterpieces.

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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Look 5 inspiration: Geometric shapes and figures made up of lines.

FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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FRESHBYDOTUN Channeling His Architectural Discipline to Fashion

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Lifestyle Editor