Continuing its reinvention and acceleration, storied French luxury department store, Printemps, announces the opening of a new store in New York, marking the brand’s first US initiative. Printemps will open in the historic 50-story landmark building at One Wall Street (1 Wall Street) in the rapidly changing Financial District.
“The US is essential in our international development strategy and opening in New York offers high visibility and growth potential. We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes. It is also a strategic ecommerce market for luxury, fashion, home, and beauty,” says Jean-Marc Bellaiche, CEO, Printemps Groupe. “We plan to pioneer a new format of experiential retail in this fast changing and demanding market.”
As the next chapter of its brand transformation, this Printemps store will be of a different scale, bringing a local approach and focusing on increased omnichannel and seamless experiences.
Printemps has tapped seasoned executive Laura Lendrum as the CEO of Printemps America, Inc. Lendrum brings valued experience from her previous roles serving as President for Saint Laurent, Gucci and Ralph Lauren for the North American market and is assembling an experienced dedicated team to support this strategic initiative.
“Laura’s experience in Luxury, Fashion, Digital and Hospitality is a perfect match for us,” says Bellaiche.
Like it did in Paris over 150 years ago by opening in Boulevard Haussmann, a neighborhood then in transformation, Printemps has chosen the iconic One Wall Street address in the Financial District. The already dynamic area has become more residential, experienced an increase in diverse businesses moving to the neighborhood and is one of the most important tourist destinations in the city, welcoming local and international tourists alike.
As a landmark building, One Wall Street carries a similar heritage to the iconic Printemps Paris flagship, also landmark, making it the prime location for the first US and New York store. The historical interior Red Room, one of the rare 50 interior landmarks in New York City, will be one of the many highlights of the store. Internationally multi-awarded Parisian interior designer, Laura Gonzalez, will be the architect on the project to create a ‘Paris meets New York’ twist on the design.
