Trends in the wellness space have grown tremendously over the past several years, with one of the most prominent themes being health and wellness “from the inside out.” According to Well+Good, one of the most popular wellness movements of 2022 is the digitization and personalization of fitness technology. This year, there will be more fitness technology introduced than ever before.
In the past, the only main brands to come to mind in the digital home fitness market were likely Peloton or Tonal. Now, home fitness equipment for many different types of workouts are becoming available. Long-time pilates aficionado and Frame Fitness CEO, Melissa Bentivoglio, noticed a gap in the market for home pilates reformer workouts, so she created an at-home machine that has now taken shape as the Frame Reformer.
Reformer pilates is known for being a full-body toning and strengthening workout that targets specific muscle groups like no other exercise can — but without the huge impact or force on muscles and joints. Reformer pilates promotes stability and overall mental and physical wellness, as it focuses on mind and body connection without being overly spiritual, such as yoga.
The Frame Reformer is equally pleasing to the eye as it is functional. Coming in two colorways, “Sunrise” and “Midnight,” the machine is complete with aspects of a traditional reformer — think a rolling carriage, stationary platform, and specially fitted handlebars — along with a high-tech digital screen that allows users to choose from on-demand and live classes with their favorite instructors. With the cost coming in at just under $3,000 in its current pre-order offer, this personalized exercise opportunity is one-of-a-kind, and the value will surpass that of attending in-person classes each day.
Bentivoglio teamed up with fellow fitness and finance lover, Lee Belzberg, to launch the company. They have since partnered with industry leaders such as Core Health & Fitness CEO Michael Bruno, 24-Hour Fitness CEO Mark Mastrov and Jim Rowley CEO of Crunch Fitness Worldwide to secure major investments.
Bentivoglio’s baby, the Frame Reformer, will revolutionize the way people are able to practice Pilates from home. To learn more about Frame Fitness or to take a look at their reformer, visit their website or follow them on Instagram for updates.
