Footwear Collaboration Continues Keds Partnership with IMG as ‘The Official Sole of NYFW’

Keds and Altuzarra debut collaboration at New York Fashion Week: The Shows

Published on September 12, 2022

Iconic sneaker brand Keds, well-known for its long-standing brand partnerships, debuts an exclusive footwear collection with luxury women’s ready-to-wear and accessories brand, Altuzarra, during Altuzarra’s New York Fashion Week show. This collection launch is a continuation of Keds’ partnership with IMG and New York Fashion Week: The Shows that has solidified Keds as the ‘Official Sole of NYFW’ for the second season. The footwear collection features new sneaker styles in varying colorways and cements Keds’ position as a style leader in the collaborative footwear category.

“Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra,” says Jen Lynch, VP and General Manager of Keds. “The collection delivers unique styles in luxe fabrications for our customers in styles they cherish.”

The exclusive first look of the limited-edition footwear collection with the brand was shown live during the September 10th Altuzarra fashion show in New York City and featured never-seen-before sneaker styles that merge the two distinct brand aesthetics in new design features. “I am so thrilled to be collaborating with Keds this season. Their iconic brand language and heritage were a huge source of inspiration, and the resulting footwear collection adds an exciting and dynamic layer to the show,” says Joseph Altuzarra.

“This collection marks an exciting time for two beloved brands to seamlessly bring to life the creative fashion minds of two teams,” says Patrick Connors, the Senior Vice President of Global Brand Partnerships for IMG’s Fashion Events and Properties.

The footwear capsule, which will be available in the spring of 2023, reimagines classic Keds’ silhouettes in luxe fabrications and unique styles. The ‘Renaissance’ sneakers, inspired by archival Keds runner silhouettes, are crafted with satin underlays, ripped and distressed canvas uppers, and finished with suede and leather overlays. Shown on the runway in khaki and black, the shoe retails for $180 and is available to shop for pre-order here. In addition to the Renaissance, the collaboration will also feature two similarly fabricated Champion styles priced at $140.

Lifestyle Editor