While technological innovation rapidly transforms the business landscape, many established entrepreneurs find themselves at a crossroads: embrace digital transformation or risk being left behind. Today, The Fultz Group unveils a groundbreaking framework that reimagines how family businesses can incorporate artificial intelligence while preserving their most valuable asset – human connection.
“Technology implementation doesn’t have to mean sacrificing your company’s heart,” explains Melissa Fultz, who alongside her husband Steve has pioneered what they call the “GUIDE” Framework which is introduced in their new book, “Family Business Facelift: How AI and Automation Are Reshaping Traditional Business Through Technology.” Their GUIDE methodology walks businesses through the process of evaluating, implementing, adopting, and optimizing new technology. . “Our approach treats automation not as a cold science, but as a creative and strategic practice that enhances relationships rather than replacing them.”
The Fultz’s bring unprecedented credibility to their work, having successfully integrated AI and automation tools across their own three brick-and-mortar businesses, which collectively generate over $10 million annually and employ approximately 50 people. This hands-on experience has transformed them into trusted guides for Gen X entrepreneurs who want to modernize without losing their identity.
“We’ve stood exactly where our clients stand,” says Steve Fultz. “When you’ve built a successful business through personal relationships and hands-on leadership, the idea of automation can feel threatening. We’re changing that narrative by showing fellow entrepreneurs how technology can actually strengthen human connections and preserve legacy.”
Their distinctive approach stems from a powerful combination of perspectives – Steve’s multi-generational entrepreneurial background merged with Melissa’s Fortune 5 corporate expertise. This intersection of what they call “Main Street and Wall Street” has created a methodology that resonates deeply with established business owners who value both tradition and innovation.
The Fultz Group has become particularly renowned for their work with married couples who run businesses together, offering rare insight into both operational challenges and relationship dynamics. Their programs include personalized advising, implementation workshops, and soon-to-launch masterminds at luxury destinations where entrepreneurial couples can focus on technological integration while strengthening their partnerships.
Their impact extends beyond immediate operational improvements to generational legacy. With their daughter Sarah actively involved as the third generation in their family enterprises, the Fultz’s demonstrate how automation can empower future leaders rather than displace them – a powerful message for family businesses navigating succession planning.
“Our clients typically experience not just dramatic efficiency improvements, but a reconnection with what made them passionate about entrepreneurship in the first place,” notes Melissa. “When you remove unnecessary administrative burdens through thoughtful automation, you create space for creativity, strategic thinking, and meaningful connections.”
Their new book, “Family Business Facelift”, expands on this philosophy, positioning technology as a creative tool that serves human values rather than superseding them. This innovative framing has sparked significant interest among business owners previously resistant to digital transformation. For established entrepreneurs interested in learning more about The Fultz Group’s methodology or to schedule an interview with Steve and Melissa Fultz, visit www.bizgrowthmatters.com or email SteveandMelissa@bizgrowthmatters.com.
About The Fultz Group
Steve and Melissa Fultz are Business Growth Strategists who help established entrepreneurs leverage automation and AI to scale their businesses without sacrificing company culture or family relationships. As best-selling authors with over 40 years of combined experience spanning entrepreneurial ventures and corporate leadership, they provide practical strategies for legacy businesses ready to embrace digital transformation on their own terms. The Fultz Group offers one-on-one advising, group programs, and exclusive masterminds for business owners committed to purpose-driven growth.
