Elton John Announces the Alliance for Lifetime Income as The Presenting Partner of His Farewell Yellow Brick Road Tour in North America


After 52 years of live performances and well over 4,000 shows, this is the Rock and Roll Hall of Fame artist's farewell to millions of fans, as he retires from touring

Published on February 04, 2022

Elton John continues to prove that your next act may just be your best. Today, the number one male recording artist of all time announced the Alliance for Lifetime Income as the presenting partner of his “2022 Farewell Yellow Brick Road Tour in North America.” The Alliance is Elton John’s first and only non–profit tour partner.

After 52 years of live performances and well over 4,000 shows, this is the Rock and Roll Hall of Fame artist’s farewell to millions of fans, as he retires from touring. Described as his most elaborate and high–tech show of all time, this tour is destined to go down as the most popular farewell tour in music history.

“I am delighted that the Alliance for Lifetime Income is my tour’s Presenting Partner,” said Elton John. “Being a non-profit, the Alliance’s social mission aligns with many of my own interests. For me, the next exciting phase of my life is about spending more time with my family, being more active with my foundation, my music and other exciting creative projects and continuing my commitment to diversity and economic equality for all.”

“There is no better example of living life to the fullest and on your own terms than Sir Elton John,” said Jean Statler, CEO of the Alliance for Lifetime Income. “The opportunity to partner with him on this farewell tour, as he moves into the next stage of his life, is a once–in–a–lifetime opportunity. Beyond giving us timeless music, his lifetime of work championing diversity and equity has inspired generations of young and old fans, making this partnership a perfect fit for the Alliance’s social mission, which is to educate consumers and help them avoid running out of money in later life.”

Though Elton is saying farewell to touring and yet still at the top of his game, the rules of retirement have changed for millions of Americans who are living longer, without any guarantee of income other than Social Security. This sponsorship is a powerful way to create awareness and educate Americans that having a financial plan that includes protected income from an annuity is a better way to finding your Yellow Brick Road to the next chapter of life.

“Whether it’s the first time or tenth time seeing one of his concerts, for Elton John fans everywhere, this concert is sure to lead to the top of everyone’s bucket list,” said Statler.

The 65 city Farewell Yellow Brick Road Tour of North America started on January 19 in New Orleans and wraps up on November 20 in Los Angeles. To learn more about the tour, please visit eltonjohn.com/tours.

Senior Writer