EBIN New York, a prominent player in the beauty and haircare industry, has officially announced a dynamic new campaign titled “The Face of EBIN,” featuring model and influencer Allure Burns as its first-ever representative. Known for its performance-driven styling products, the brand aims to celebrate self-expression and authenticity with this exciting launch.
Allure Burns gained nationwide recognition as the winner of “Fashion Moment,” a reality competition series on The CW Network that showcased emerging talents in beauty, fashion, and culture. Her unique blend of striking presence, relatable charm, and unapologetic authenticity set her apart not only during the show but also as a rising voice in the beauty community.
As the face of the campaign, Allure will be showcased across multiple digital platforms, highlighting EBIN’s top-selling products such as the Wonder Lace Bond and the 24-Hour Edge Tamer. The campaign promises an engaging array of digital content, social storytelling, retail activations, and exclusive behind-the-scenes moments aimed at empowering and inspiring consumers.
“This campaign feels personal,” said Seun Bolodeoku, Senior Marketing Manager at EBIN New York. “I had the pleasure of attending the launch event, and what struck me most wasn’t just Allure’s star power—it was her grounded nature. She embodies a confidence that invites others in. She’s not conforming; she is fully present, and that resonates deeply with what we represent at EBIN.”
Allure’s ascent from emerging talent to the face of a national brand perfectly encapsulates EBIN’s mission to celebrate bold self-expression and amplify voices in the beauty industry. Through this campaign, EBIN New York reaffirms its commitment to authenticity, visibility, and representation, empowering consumers to embrace their unique beauty without waiting for permission.
Creative Credits
Photography: Darnell Canty, Sharif Fennell
Makeup: Cionnee Victoria
EBIN New York, a prominent player in the beauty and haircare industry, has officially announced a dynamic new campaign titled “The Face of EBIN,” featuring model and influencer Allure Burns as its first-ever representative. Known for its performance-driven styling products, the… pic.twitter.com/Xa2ql1Egmu
— Luxenburg Magazine (@LuxenburgMag) June 22, 2025
