Drecom Co., Ltd. (Head Office: Shinagawa, Tokyo, President: Yuki Naito) proudly announces the international launch of “Rooot for Global,” the enhanced version of its successful user-generated content (UGC) promotion service built for X (formerly known as Twitter).
Having achieved impressive results across over 250 campaigns in Japan, Rooot has helped brands trend on X, spark engaging UGC content, and strengthen follower relationships. This new version will allow brands worldwide to run high-impact campaigns with a seamless user experience, achieving real-time audience reach on a global scale.
“Rooot” – The Japanese Market’s Trusted UGC Promotion Service
Since its inception in 2021, Rooot has served as a trusted promotional tool in Japan, specifically for brands on X. Its impressive track record includes collaborations across diverse sectors, including entertainment, publishing, food and beverage, professional sports, and television media. From gaming companies to sports clubs, brands use Rooot to enhance visibility, engage communities, and strengthen brand loyalty by making fans an integral part of the promotional process.
Through UGC-driven campaigns, Rooot enables companies to interact more dynamically with followers. Users contribute by creating their own posts around a campaign, resulting in widespread organic engagement. Rooot’s ability to blend brand messaging with authentic user interactions has helped clients achieve trending status and increased visibility, making it a sought-after service in Japan’s social media promotion landscape.
Rooot for Global: Building Connections Beyond Borders
Rooot for Global elevates the original service by adding multi-language support and worldwide functionality, allowing brands to conduct simultaneous, real-time campaigns across different countries and languages. With this expanded offering, businesses can engage users worldwide with synchronized promotional content, creating a shared experience that brings audiences together despite geographical divides.
For international brands looking to broaden their reach, Rooot for Global enables the creation of highly interactive campaigns tailored to a global audience. In an era where digital audiences crave connection, Rooot’s global expansion offers a tool for brands to foster stronger bonds with users. The new version is ideal for industries like entertainment, technology, sports, and e-commerce, where engaging communities is critical to building brand loyalty and momentum.
Achieving #1 Trend on X in the United States: A Powerful Example of Rooot’s Impact
In one of its most successful global campaigns to date, Rooot for Global was used to promote an anniversary event for a mobile game, resulting in the campaign reaching the #1 trend spot on X in the U.S. This high-visibility event underscored Rooot’s ability to engage a diverse audience, encouraging users to share their enthusiasm in the form of celebratory messages, videos, and posts.
This milestone not only demonstrated Rooot’s effectiveness but also its versatility in adapting to different cultural contexts and achieving visibility within highly competitive social media landscapes. The campaign highlighted how Rooot’s seamless integration with X’s platform can help brands reach new demographics and establish a presence in one of the most influential social media markets.
Key Benefits of Using Rooot for Global
Brands partnering with Rooot for Global can expect to see a range of impactful results from their campaigns, including:
- Trending on X – Rooot’s UGC-driven campaigns have a proven track record of achieving trending status on X, enhancing brand visibility on a global scale.
- Increased UGC Participation – By encouraging fans to create their own posts, brands amplify their reach while promoting authentic user engagement.
- Content Amplification – Rooot facilitates reposting (formerly known as retweeting), allowing content to circulate widely and capture the attention of larger audiences.
- Community Building – Brands can cultivate strong, active fan communities by engaging users in real-time conversations, boosting loyalty and enthusiasm.
- Global, Real-Time Campaigns – Rooot’s multi-language support enables simultaneous campaigns worldwide, fostering a connected, unified brand experience for fans.
These advantages translate into heightened brand awareness, a surge in followers on official X accounts, and increased product and service interest from new audiences. Rooot’s emphasis on user-driven content creates an interactive platform where fans become advocates, organically amplifying a brand’s message.
