Dodge is continuing to push the boundaries of performance, introducing the most powerful Charger ever – the 717-horsepower 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition – raising the performance bar even higher with the most powerful and fastest mass-produced sedan in the world.
Fifty years ago, Dodge launched the infamous Dodge Charger Daytona model with its huge wing and massive nose specifically designed to dominate in NASCAR racing. The Daytona prototype was the first car to break 200 miles per hour (mph) average lap speed and set a record that stood for 17 years. Coveted by collectors ever since, only 501 copies of the 1969 model were produced – the minimum number required to qualify for use on the NASCAR circuit.
Today, Dodge salutes its high horsepower heritage with the new 717-horsepower 2020 Dodge Charger Daytona 50th Anniversary Edition. Its design, attitude and the limited-production numbers all pay tribute to the original record-setting Daytona. A unique “Daytona” decklid, rear-quarter decal with matching spoiler and Daytona-exclusive B5 Blue paint are throwbacks to the original. Like the legendary 1969 Daytona, production of the Daytona 50th Anniversary Edition is limited to 501 units.
“The Dodge brand continues to push the boundaries of performance with the most powerful and fastest mass-produced sedan in the world, the Charger SRT Hellcat Widebody,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Today, with the introduction of the limited-production Charger SRT Hellcat Widebody Daytona, we are both recognizing the Dodge brand’s performance heritage and staying true to our roots by offering high-performance, collectible vehicles that continue to defy the trends and deliver attainable performance that can’t be found anywhere else.”
Performance enthusiasts can check out the new 2020 Dodge Charger Daytona 50th Anniversary Edition this weekend during the annual Woodward Dream Cruise. Dodge will display the new Daytona Edition, along with the new 2020 Dodge Charger SRT Hellcat Widebody, the 797-horsepower 2019 Dodge Challenger SRT Hellcat Redeye and much more, on Saturday, Aug. 17 at 50881 Woodward Ave., between Orchard Lake and Pike streets, in Pontiac, Michigan.
Created in 1969 as a 501-unit, purpose-built production run to qualify for NASCAR racing, the Charger Daytona set records with its distinct aerodynamic styling and legendary HEMI® power. The new Charger Daytona 50th Anniversary Edition builds on this celebrated history by adding more performance to North America’s only four-door muscle sedan.
Building on this legacy, the Charger SRT Hellcat Widebody is the most powerful and fastest mass-produced sedan in the world, adding 3.5 inches of width with wider wheels and tires that are unmistakably Dodge//SRT, creating an aggressive, planted stance unlike any other four-door sedan on the market. The Daytona 50th Anniversary Edition ups the ante by increasing the shift points to 6,100 rpm in automatic mode, which yields a 10-horsepower boost from 707 to 717 exclusive to this model.
The Daytona 50th Anniversary Edition adds unique heritage appointments that give Dodge enthusiasts another way to display legendary Dodge performance attitude. The new 2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition is available in four exterior paint colors – B5 Blue, Pitch Black, Triple Nickel and White Knuckle, with B5 Blue exclusive to the Daytona Edition.
Dodge designers reached back into the Daytona’s storied past to create cues for the 50th Anniversary Edition, including “Daytona” decklid to rear-quarter decal with matching spoiler. The “Daytona” decal, spoiler and Hellcat badge are white on B5 Blue, Pitch Black and Triple Nickel models. On White Knuckle models, the “Daytona” decal and spoiler are Blue and the Hellcat badge has a bright finish.
Completing the athletic look are 20- by 11-inch “Warp Speed” wheels with a unique Satin Carbon finish, Pirelli 305/35ZR20 all-season performance tires (three-season tires are optional) and ultra-high performance Black Brembo six-piston front and four-piston rear brakes with vented rotors.
Race-inspired interior features carbon fiber and unique Daytona blue accent stitching
Daytona cues are also seamlessly integrated into the interior with unique black heated and ventilated Nappa leather and Alcantara suede performance seats with blue accent stitching and “Daytona” embroidered seat backs. Both driver and front passenger seats feature 12-way power adjust function. The blue accent stitch appears throughout the interior, on the center console armrest, door panels and armrest, dashboard and shifter.
A Dynamica Suede headliner, real carbon fiber instrument panel (IP) and console bezels and Light Black Chrome interior accents are paired to the suede flat-bottom steering wheel, which features dual blue and silver accent stitching. Premium velour-bound floor mats have a blue dual-stitched accent border. Both the steering wheel and floor mats are exclusive to the Daytona 50th Anniversary Edition.
A custom IP badge with the Hellcat and Daytona logos is located on the passenger side identifying each vehicle as “x out of 501.”
Dealer orders for 2020 Dodge Charger models, including Daytona 50th Anniversary Edition, open in fall 2019; vehicles will start arriving in Dodge//SRT dealerships in early 2020.
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car, reaching 0-60 miles per hour (mph) in 3.4 seconds, and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph.
Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat, with its more powerful 717-horsepower engine, and the Challenger R/T Scat Pack Widebody, featuring fender flares from the SRT Hellcat Widebody, which add 3.5 inches of width to the 485-horsepower Scat Pack’s standard body. Also new for 2019 is the Challenger R/T Scat Pack 1320 with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon. The Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer. The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs., completes the brand’s performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.