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© “Digital Retail Marketing” by Dario Sipos

“Digital Retail Marketing” Book Review: The Essential Guide to Low-Cost Successful Content Marketing

Published on November 12, 2020

Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. Dario has built his unique skill set during 10+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands. His recently published book, “Digital Retail Marketing”, is a guide on how to create low-cost successful content marketing for your retail business.

As we all know, books have an essential role in shaping our lives, no matter their genre. As the World is moving more and more towards Digital Marketing, the time has never been better to start looking for books to help you grow your retail company.

Being a fast-developing field, Digital Marketing is growing tendencies constantly, being improved, and customized to a dynamic market. To keep your target retail audience engaged via the purchaser’s journey, you want to be on top of the latest trends within the area and put into effect those strategies that will do your retail business to benefit the most.

Digital Retail Marketing”, written by Dario Sipos, is the first and last digital marketing book for retail anyone needs to read; it shows you what really matters online and how to achieve it with low-cost methods.

To set the context, the book begins with a presentation of the retail marketing fundamentals in our current digital age and provides insights into the online marketing reality. It then gets into internet traffic, the psychology behind acquiring users online, and how social media algorithms work.

In his book, Sipos explains the content marketing process and why your retail business needs to create organic content. He talks about story branding and how to create one for your business, about the importance of creating and maintaining media platforms, and social media platforms, sharing many useful tools that you can use.

In the 11th chapter, the last one of Sipos’ book, he teaches you how to apply all the information you read about in the previous sections. In this chapter, he provides a detailed step-by-step guide that will give you all the details you need about how to build an actionable content marketing plan quickly and how to implement successful content marketing that will grow your retail brand while keeping costs low.

In conclusion, if you plan to increase your understanding of how digital marketing works and how all this can be applied specifically in the Retail Industry and to your retail business, Dario Sipos’ book, “Digital Retail Marketing”, gives you a great point from where you can start. Reading this book will provide you with the knowledge you need to succeed as a marketer in the Retail industry, helping you implement a successful content marketing strategy for your retail business while keeping the costs at a low level.

Visit and Amazon, where you can check more information about the “Digital Retail Marketing” book and its author, Dario Sipos.

Associate Writer