The Ritz Herald
© Alan Bolton

deadmau5’s Management Firm Seven20 Expands Into NFT Space, Signs First Ever Visual Artist

Over the course of 2020, Alan and mau5trap worked hand in hand on numerous campaigns

Published on April 27, 2021

Since its recent inception, deadmau5’s house-oriented label hau5trap has been flourishing. The imprint is already home to three widely-celebrated singles from Tommy Trash, Jay Robinson, and the label-boss himself, deadmau5. A label defined by its passionate creators both behind-the-scenes and in the studio, hau5trap expands their artistic breadth with their first NFT launch. A collaboration between hau5trap and digital artist/recent Seven20 Management signee Alan Bolton, the 3-piece audiovisual NFT drop is available for viewing and purchase on Tuesday, April 27 on MakersPlace. The drop includes a 1 of 1 one-minute audio piece, and 2 open editions, both being 15-second audio loops.

Image still from hau5trap x Alan Bolton’s “Checkmate” open edition in collaboration with Jay Robinson: this is a limited edition artwork, where the total # of editions will be determined by the total editions purchased during the drop.

Alan Bolton is an Irish digital artist residing in Tenerife, Spain. A freelance creative in all forms of mixed media, the photographer, videographer, graphic designer, and 3D artist isn’t tethered to any one particular medium. His style of surreal and abstract 3D artworks based heavily on combining elements from spirituality, technology, and nature into unique still-image and video artworks. He has been in the crypto art scene since November 2020 and has been building his name as a digital artist in the space, having his work published on a number of top art platforms.

A frequent mau5trap collaborator discovered by tagging the label in short augmented reality clips via Instagram, Alan found his rightful home with the label when they decided to bring him onboard to sharpen their visual branding efforts in the digital age. Over the course of 2020, Alan and mau5trap worked hand in hand on numerous campaigns.

Recently signed to Seven20 Management as the firm’s first-ever digital artist, Alan Bolton takes things one step further with his debut NFT drop in collaboration with fellow Seven20 artist, Jay Robinson. At the heels of his intoxicating house romp “Complicated” featuring Dominique, Jay Robinson lends his unique rhythmic patterns and energizing house soundscapes to this 3-part audio-visual NFT drop.

Constantly embracing new forms of art, the Seven20 family excitedly welcomes Alan Bolton to their ever-growing roster of world-renowned talent, joining the likes of deadmau5, Qrion, Callie Reiff, Spencer Brown, and more. Alan Bolton and Jay Robinson’s 3-part audiovisual NFT series will be available on Tuesday, April 27 via MakersPlace. NFTs (Non-Fungible Tokens) are digital and blockchain-based collectibles that can be bought, sold, and traded on marketplaces using blockchain technology, and in this case are rare pieces of digital art that cannot be replicated.

“The intersection of tech and music has been synonymous with the deadmau5 brand since inception. With NFTs, it’s important to respect the space – and for us, that means discovering and developing the next generation of digital artists, the same way we do with electronic ones. We’re thrilled to welcome Alan to the team, and proud to present his collaborations to the world.” – Dean Wilson, CEO & Founder of Seven20.

Follow Alan Bolton: WebsiteMakersPlaceTwitterInstagramFacebook
Follow Jay Robinson: SpotifyApple MusicSoundcloudFacebookInstagramTwitterTidal
Follow hau5trap: SoundCloudFacebookInstagramTwitter

Senior Writer