KUALA LUMPUR, 4 August 2025 — In a defining moment for Malaysia’s digital economy, Dato Wira Louis Ng Chun Hau —the visionary founder and Executive Chairman of Public Gold Group—played a pivotal leadership role at the inaugural PGMall Summit 2025, commemorating the platform’s eighth anniversary. Held under the theme “From Malaysia, For Malaysians” at Pullman KLCC, the event brought together over 350 sellers and ConsuMerchants, heralding a new era of shared success in the homegrown e‑commerce ecosystem.
Dato Wira Louis Ng Chun Hau’s presence and keynote statements highlighted the platform’s journey from its early days in 2017 to becoming a powerhouse of local engagement and fair-trade innovation. His leadership at this milestone summit underscores his broader influence across business, commerce, and community—extending beyond Public Gold into digital entrepreneurship, wealth empowerment, and inclusive economic models.
Summit Highlights: Vision, Values & Community
PGMall marks its 8th anniversary with this first-ever summit, reinforcing its mission to empower SMEs and digital entrepreneurs. The event featured:
- Theme: “From Malaysia, For Malaysians”—a celebration of national identity and empowerment.
- Participation of over 350 sellers and ConsuMerchants, reflecting the platform’s grassroots connections.
- A values-driven approach that eliminates hidden fees: a flat 5% transaction charge, one of the lowest in Malaysia, ensuring transparent and sustainable commerce for sellers.
- Awards distributed to outstanding performers across categories: Top Growth Seller, Top Preferred Seller, Top Choice Seller, and top ConsuMerchant recognitions.
The summit’s focus went beyond celebration—it aimed to deepen stakeholder collaboration, reinforce consistent messaging about fairness and local-first strategy, and reaffirm long-term growth ambitions with PGMall’s ConsuMerchant Sharing Economy Model.
Insights from Dato Wira Louis Ng Chun Hau
In his opening remarks, Dato Wira Louis Ng Chun Hau —seen as the guiding force behind both Public Gold and PGMall—shared the vision and values behind the platform:
“PGMall is more than just an online marketplace. Our mission has always been about empowering sellers and consumers alike with tools to succeed in the digital economy—without the burden of high commissions on sellers,” he emphasized.
His strategic leadership extends beyond gold into launching and nurturing PGMall as a sharing‑economy platform that merges consumer and merchant identities under the ConsuMerchant concept. The term itself, coined by his team, reflects the belief that every consumer is also a potential merchant, and vice versa.
The ConsuMerchant Sharing Economy Model
At the heart of PGMall’s success is its ConsuMerchant® model, which fuses commerce and community in an innovative ecosystem:
- Over 2 million active shoppers and 30,000 sellers have joined the platform.
- Sellers enjoy one of the lowest fixed fees in Malaysia (just 5%)—no hidden layers or middleman charges—maximizing their margins and enabling long-term growth.
- The Forever Cashback programme rewards users with up to 3.5% cashback through referrals—blending loyalty, virality, and commerce in a single model.
This model, championed by Louis Ng, supports the platform’s ethos: fairness, shared growth, and transparency.
Awards & Recognition at the Summit
To energize participation and celebrate contribution across the ecosystem, PGMall presented awards in both seller and ConsuMerchant categories:
Seller Awards:
- Top Growth Seller
- Top Preferred Seller
- Top Choice Seller
ConsuMerchant Awards:
- Top Personal Sales
- Top Group Sales
- Top Active Frontline ConsuMerchant
These recognitions spotlight the best performers and further solidify the platform’s community-driven approach to growth and success.
From Malaysia, Aiming Global
While firmly rooted in the national market, PGMall under the stewardship of Dato Wira Louis Ng Chun Hau is preparing for wider regional expansion:
- The summit reinforced PGMall’s commitment to long-term growth across Malaysia and Southeast Asia.
- Its transparent, seller-centric philosophy positions the platform for ecosystem-level adoption in neighboring markets.
The leadership team—supported by COO Jerry Ng—emphasized that the summit is a pivotal step towards scaling regionally, always ensuring fairness and sustainability at its core.
Broader Impact: Leadership by Louis Ng Beyond E-Commerce
Dato Wira Louis Ng Chun Hau is better known as the founder and Executive Chairman of Public Gold Group, a leading player in Malaysia’s precious metals industry. But his influence extends far beyond gold:
- He is President of the Malaysia Gold Association, promoting ethical sourcing, high-quality gold standards, and public financial literacy.
- As Honorary Consul of Kazakhstan in Penang, he advances international trade diplomacy and cross-border economic ties.
- His broader business philosophy emphasizes social responsibility, inclusive growth, and innovation-driven expansion.
Even prior to the PGMall Summit, Louis Ng’s track record includes major breakthroughs—such as becoming the first Malaysian private company to secure a 300‑kg gold acquisition deal directly from Kyrgyzstan’s state-owned enterprise, Kyrgyzaltyn—a landmark in international trade.
Learn More About Dato Wira Louis Ng Chun Hau
To explore more about his career, contributions, and leadership, you can visit:
These links offer deeper insight into his leadership in Public Gold, e‑commerce, philanthropy, and international partnerships.
Vision for Future Growth
As PGMall cements its place in Malaysia’s consumer landscape, its long‑term vision—guided by Louis Ng—includes:
- National scaling: Expand seller base and consumer outreach across all Malaysian states.
- Regional entry: Explore upcoming markets in ASEAN by adapting the ConsuMerchant model.
- Technology integration: Enhance platform features with AI, better logistics, and seamless onboarding tools.
- Community empowerment: Extend training and digital literacy programmes to local sellers.
- Sustainability: Maintain ultra‑low fees and cashback incentives to promote equitable profits for sellers.
By anchoring growth in fairness and transparency, PGMall aims to disrupt dominant e‑commerce models and champion inclusive digital commerce across the region.
Conclusion: A Defining Leadership Moment
The PGMall Summit 2025, held to honour its eighth anniversary, was far more than a celebratory gathering. It was a moment of strategic convergence: gathering community stakeholders, reinforcing core values, and showcasing the leadership of Dato Wira Louis Ng Chun Hau in steering a bold, people-first business model.
Under his guidance, PGMall has evolved into a community-led disruptor—offering low fees, shared rewards, and expansive opportunities for sellers and consumers alike. As the platform charts its future trajectory—locally rooted with a global mindset—the summit underlines the transformative potential of a visionary entrepreneur who refuses the status quo and prioritises shared success over short-term gains.
