Given the shift into more non-traditional avenues of promotion and marketing, television advertising is still a multi-billion-dollar industry, with modest growth in the years to come. By 2021, national TV ad spend was set to reach a total of 51.26 billion U.S. dollars, compared to 39.27 billion U.S. dollars a decade earlier. Although its popularity wasn’t the highest relative to digital media, it held a strong position among other digital channels and formats in terms of profitability.
That all came to a halt in March as the COVID-19 pandemic ramped up, and ever since then, industry leaders have been trying to develop specific guidelines to resume safely. That call for “Action!” has come.
Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. At some point, we start a screening process for what we engage with and begin ignoring brands and advertising messages unless it’s something that we have a personal interest in. Or perhaps we fall in love with a bespoke performance by commercial actors that are always gracing the television screen between shows. You still wonder where you’ve seen them before. Some have been acting for years.
Mike Whaley is an American born actor best known for his commercial acting success with over 40 brands and 300 commercials, winning him an Effie Award for his role in the Walmart series of commercials. Mr. Whaley proudly holds six Effie Awards in his portfolio. However, his role as the Campaign Spokesman for Walmart for four years ensured him recognition in his field and catapulted him to further positions in the television space.
And yet another victory to claim. This month, our sources confirmed that Whaley had landed a new commercial gig with a New York-based Radical Media. The commercial spot will star Whaley as part of a whole series and a dedicated 15-second spot. With offices in New York, Los Angeles, London, Berlin, and Shanghai, Radical is one of the industry’s premier companies. Initially known for their work in the world of advertising, today, the Radical team produces award-winning content across all media platforms for many of the brands you see in your day-to-day life, such as Nike, Oreo, Corona, and Apple.