The Ritz Herald
© Yvel Love

Classic Tradition and Modern Style Combine to Create Striking Online Store


Alpha Fashionista blends the best materials with bespoke stylings as long-awaited hat maker opens direct to consumer online shop

Published on March 21, 2023

On March 17, Alpha Fashionista, a new Los Angeles-based fashion brand specializing in luxury hats, graphic tees and accessories, is pleased to announce they have officially opened for business.

Founded by Jay Love, a creative director passionate about individualism and self-expression, Alpha Fashionista aims to inspire confidence, ambition and individuality through fashion.

“It all started with a simple vision,” Love said. “We wanted to create striking hats that are not only fashion-forward and classic but also empower people to be themselves and express their unique style.”

Classic Tradition and Modern Style Combine to Create Striking Online Store

© Yvel Love

Alpha Fashionista is not just a fashion brand – it’s a lifestyle.

“Alpha Fashionistas are people that are proudly individualistic and express through their unique sense of style,” Love said. “We bring you the confidence you aspire to achieve in your fashion statement. As we understand it, fashion is the unspoken expression of self, and we revere individuality.”

The brand draws inspiration from various cultural, art and music sources. By embracing these influences, Alpha Fashionista’s approach enables them to design multiple collections that go way beyond accessorizing.

“We design to make people feel like they can take on the world,” Love said.

Classic Tradition and Modern Style Combine to Create Striking Online Store

© Yvel Love

Alpha Fashionista values self-expression

“Our handcrafted one-of-a-kind vintage pieces are the perfect canvas for expressing yourself,” Love said. “With our range of styles and high-quality materials, you will find the perfect combination of fashion and comfort.”

Alpha Fashionista aims to give its customers the confidence they aspire to achieve in their fashion statement.

“Fashion, as we understand it, is the unspoken expression of self, and we revere individuality,” Love said. “We believe in self-expression, and clothes should tell the world who you are.”

“We’re not just selling hats. We’re selling a lifestyle. Our handcrafted vintage-inspired pieces are the perfect canvas for expressing yourself. Whether you’re dressing up for a special occasion or running errands, we have the perfect hat to complete your look.”

Classic Tradition and Modern Style Combine to Create Striking Online Store

© Yvel Love

The launch of Alpha Fashionista features a wide range of products, including luxury fedoras, straw hats, graphic tees, timeless truckers, and accessories and reflects a vision of ultimate confidence and unrivaled style.

“Alpha Fashionista is about more than just fashion,” Love said. “We want to inspire people to be their best selves, to pursue their dreams, and to embrace their individuality. We believe that fashion can play a powerful role in helping people achieve these goals.”

So far, their vision seems to be resonating as the Highland Park, Los Angeles-based company is quickly gaining recognition as a brand that empowers people to express themselves through fashion. With the launch of their online store, they hope to become a leading brand sharing their unique vision and commitment to quality with the world.

Classic Tradition and Modern Style Combine to Create Striking Online Store

© Yvel Love

And the brand’s commitment to quality and individuality is evident in every piece.

“We don’t want to blend in with the crowd. We want to stand out,” Love said. “Our hats are for people who aren’t afraid to make a statement and show off their unique sense of style.”

As Alpha Fashionista launches, Love is excited to see the brand grow and evolve.

“We’re just getting started,” Love said. “We have so many ideas for new collections and designs. We want to be a go-to brand for people who want to express themselves through fashion choices.”

“Our team is dedicated to creating products that inspire confidence, ambition and individuality. We can’t wait to see how people embrace Alpha Fashionista and make it their own.”

For more information about Alpha Fashionista, visit their website, alphafashionista.com.

They also maintain a presence on social media, including Facebook, Instagram, and LinkedIn.

Editorial Director, RH Style