It’s a sunny Los Angeles afternoon and actor and producer Enzo Zelocchi is happy to be back in town after completing his latest movie project. The past couple of years have been a whirlwind of travel and triumph for the handsome Italian-American who has not only been honing his moviemaking skills but also becoming one of Instagram’s hottest sensations.
If a recent take from Business Insider is anything to go by, multi-faceted stars like Zelocchi have become Hollywood’s new secret weapon. With one foot in cinema and the other in the world of influencing, the sky is increasingly the limit. The question is, what has Instagram’s sweetheart been doing lately with all that latent possibility?
Period Drama and Modern Influence
A scroll through the social media posts of Enzo Zelocchi make it clear that this is a modern guy with a sleek sense of style, meeting this fast-paced era of celebrity head on. However, the chiseled star has been balancing his contemporary lifestyle with some exciting period drama passion projects.
Most recently, Zelocchi served as executive producer for director Tina Gharavi’s upcoming comedy Virginia Woolf’s Night & Day. He also joined the movie’s ensemble cast in the role of Hubert Basnet, alongside actors Haley Bennett, Jennifer Saunders, Lily Allen, and Jack Whitehall.
This feisty and fun project, expected to release later in 2025, is set in Edwardian London and exploring themes of science, romance, and feminism. As part of the production team, Zelocchi supported Justine Wadell who also reworked Woolf’s iconic novel so that Gharavi could bring it to life for the big screen.
As filming wrapped in Newcastle, England, Zelocchi took to Instagram to share an on-set selfie with his 29 million followers. While many of the star’s social media fans may have come for his brooding online presence and coveted fashion sense, plenty will stay to enjoy this beautifully crafted historical drama—and therein lies the value of a dual-talent like Zelocchi.
Enzo Zelocchi
How Influence is Reshaping Hollywood
According to Forbes, this kind of cross-platform integration is being positively received by viewers who want to see their favorite influencers thrive beyond social media. Meanwhile, the direct line of communication offered by platforms like Instagram has turned traditional movie stars into powerful influencers who shape public opinion and trends.
Speaking to Business Insider, Marc Weinstock, the president of worldwide marketing and distribution at Paramount Pictures agreed, saying “Marketing has evolved to where people don’t want to be sold to, they want to discover.” Continuing, he shared that the novel relationship between Hollywood and influencers “allows for people to discover our marketing as opposed to it being poured down their throats.”
If social media is the new frontier for promoting cinema then industry insiders who are also influencers like Enzo Zelocchi are uniquely positioned to ride the next wave of Hollywood success. All you curious thrill seekers out there, click Follow on Instagram if you’d like to surf that wave right alongside him.
