Capturing Your Reflection: LA’s New Wave in Self-Portrait


“Mirror” Self-Portrait Studio: Reinventing the Photoshoot Experience in Los Angeles

Published on January 26, 2024

In the heart of Los Angeles, a city always buzzing with new ideas, a fresh concept in photography is catching everyone’s eye. Mirror Self-Portrait Studio, primarily the vision of esteemed fashion photographer Sasha Genenfeld, with support from co-founder Vlad Klim, offers a unique twist on traditional photography. It’s a simple yet clever idea: a place where you can take professional-grade photos of yourself without needing a photographer.

The Story Behind the Studio: A Dynamic Duo’s Venture

About a year ago, Sasha Genenfeld, armed with 13 years of fashion photography experience, decided to embark on a new journey. She envisioned a space where people could freely express themselves without the common constraints of a traditional photo shoot. Her idea? A studio where clients become their own photographers.

Sasha’s experience stretches over a decade, during which she has collaborated with celebrities, high-profile brands, and prestigious modeling agencies, including LA Models, Ford Models, Elite Models, and Wilhelmina. Genenfeld’s versatility extends beyond photography; she has also made her mark in Hollywood, featuring in major productions like ‘Oppenheimer,’ ‘Harley Quinn,’ ‘American Horror Story,’ and ‘Westworld.’

Vlad Klim, while playing a supporting role, brings his own creative flair as a co-founder. Before relocating to Los Angeles, Klimchuk was celebrated as Ukraine’s highest-grossing film director. A member of the European Film Academy, his career spans over a decade, boasting a portfolio of four feature films. His works have garnered acclaim on streaming giants such as Netflix and Amazon. His recent work, “The Best Weekend,” a comedy about various lives intersecting at the largest European festival, has been a hit on these streaming platforms.

The Mirror Studio: A Novel Approach to Photography

Mirror Self-Portrait Studio revolutionizes the traditional photography experience by giving clients the opportunity to take professional photos themselves in front of a mirror with a simple remote control and receive the photos the same day. This approach not only provides autonomy in choosing the right angles and expressions but also ensures the photographs are as authentic as their reflection. The studio’s innovative setup guarantees privacy and comfort, empowering clients to explore their creativity without the presence of a photographer.

Fashion photographer Sasha Genenfeld

Phototherapy: The Healing Power of Self-Reflection

Sasha Genenfeld views Mirror Self-Portrait Studio not just as a place to take photos, but as an avenue for personal exploration and creative expression. At the heart of this concept is ‘phototherapy’, a unique approach that allows clients to engage in a journey of introspection. Here, individuals are provided a space to confront their own image, to see themselves clearly and honestly, free from the influence of an outsider’s perspective. This process of self-reflection through photography can be a powerful tool for self-discovery, merging the realms of art and personal insight.

Overcoming the Camera Shyness: A Private, Judgment-Free Zone

Mirror Self-Portrait Studio uniquely eliminates the discomfort often felt in traditional photography sessions. It’s a private, non-judgmental space where clients can freely express themselves without the usual anxiety of being under a photographer’s gaze. This is particularly appealing for those who are camera-shy or value their privacy. Here, individuals can explore and experiment with their self-expression in a relaxed setting, leading to more authentic and personal photographs. This approach not only comforts the client but also empowers them to take control of their photographic experience, resulting in genuine and self-reflective imagery.

The Future of Mirror Studio: Expanding the Vision

The success and unique appeal of Mirror Self-Portrait Studio have not gone unnoticed. With growing interest from across the United States, Genenfeld is already expanding her innovative concept. The idea of franchising or establishing more studios nationwide is being explored, indicating the potential for this unique concept to transform the landscape of photography.

Conclusion: A New Era in Photography

Mirror Self-Portrait Studio is a revolution in the way we capture and see ourselves. It represents a harmonious blend of art, technology, and self-exploration. In a city like Los Angeles, where innovation is the lifeblood, Mirror Self-Portrait emerges as a beacon of creative and personal empowerment. As this innovative concept continues to grow, it paves the way for a new era in photography – one where the camera is not just a tool but a mirror to our inner selves.

Lifestyle Editor