The Ritz Herald
PHOTO CREDIT: Bulleit 3D Printed Frontier Bar at its previous stop in cultural hotspot Oakland, CA

Bulleit Celebrates 18th Annual Tribeca Film Festival With A Bulleit 3D Printed Frontier Lounge

Bulleit Frontier Whiskey will unite next-generation technology, film, music & cocktails through its latest Frontier Works project - Bulleit 3D Printed Frontier

Published on April 23, 2019

Bulleit will return to this year’s Tribeca Film Festival, presented by AT&T, for the second year, bringing the brand’s latest Frontier Works project — The Bulleit 3D Printed Frontier Lounge — to one of New York City’s hottest cultural events. Film, technology, music, art and design will converge in the space to create an immersive and intimate 3D printed whiskey experience unlike anything anyone in the Big Apple has ever seen before.

Robotic arm printing the Bulleit 3D Printed Beta Test Cocktail

In collaboration with the architecture and design practice FAR frohn&rojas, the 3D fabrication team at Machine Histories, popular bartender Melissa Markert, and robotics pioneer from Print A Drink Benjamin Greimel, Bulleit brings its 3D Printed Frontier experience to Tribeca Film Festival. During a series of private invite-only events at Studio 525, Melissa, along with a team of other well-known New York bartenders will serve some of the world’s first 3D printed cocktails. The space will be further brought to life with music from cutting-edge New York-based DJs, Odalys and Angel and Dren, as well as a series of high-tech lighting projections featuring content from some of the films debuting at this year’s Festival.

At the 3D Printed Frontier Lounge, Bulleit will host actors, filmmakers, and celebrities, for post-film screening after parties for films including Crown Vic, Plus One and the 25th anniversary celebration of Emmy Award-winning cultural sensation, In Living Color. In addition, all fans and festival-goers 21 years of age and older can visit for a chance to experience the space from 7-10pm ET beginning Wednesday, April 24th through Friday, April 26th. Please note that space is limited and therefore confirmed RSVPs will be accepted on a “first-come, first-serve” basis.

Bulleit 3D Printed Beta Test Cocktail at the Bulleit 3D Printed Frontier Lounge.

In addition, as the official sponsor of this year’s New York Shorts Film program, Bulleit will support 63 diverse and engaging shorts, and the pioneering international and U.S. filmmakers who created them. Continuing the brand’s dedication to empowering those on the frontier of culture, Bulleit is proud to be a part of Tribeca’s tradition of discovering talent and encouraging filmmaker development.

“Cultivating cultural partnerships and making friends on the frontier is at the heart of Bulleit and our Frontier Works projects,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “When you think about Tribeca Film Festival, it’s a celebration that goes beyond filmmakers. It’s a massive cultural program and we’re thrilled to bring the Bulleit 3D Printed Frontier to this iconic moment in this iconic city, giving people an amazing social and cultural experience, which is at the core of what we do.”

The Bulleit Frontier Works Experience previously made stops in cultural hotspots Oakland, CA at the city’s historic Sixteenth Street Station, and Austin, TX ahead of this year’s SXSW conference and Festival. For more information about the Bulleit 3D Printed Frontier, adults 21 years old and older can check out @Bulleit on Instagram.

To find more out about Bulleit Frontier Works on the web, head here:

We know the top shelf bartenders in our 3D printed lounge are among the best in our craft, but adult consumers who join Bulleit on the frontier are always encouraged to drink responsibly.

SOURCE Bulleit Frontier Whiskey
Associate Writer