The Ritz Herald
Leo Horacio

Building Success From Scratch: The Success Story of Automation Expert, Leo Horacio


Published on July 08, 2023

“Automation is revolutionizing the business landscape, and we’re at the forefront of this transformative wave. Our mission is to empower entrepreneurs and investors to achieve unprecedented success through automated eCommerce businesses,” says Leo Horacio, co-founder of Luna Automation Agency.

In a world where digital disruption has become the new norm, a young entrepreneur has emerged as a beacon of hope for aspiring business owners seeking to navigate the intricate landscape of eCommerce. Leo Horacio, a digital transformation tycoon and self-made millionaire, has defied the odds to carve out a path to success, transforming his own life and countless others along the way.

Turning adversities to triumph

Horacio’s journey to entrepreneurship began at a tender age, when he arrived in the United States as an 11-year-old boy, seeking refuge and a brighter future. An unfortunate family incident left him with a profound sense of determination to overcome adversity. Fueled by this drive, Horacio started his entrepreneurial journey, utilizing the internet as his greatest ally.

After experiencing multiple setbacks, Horacio achieved his first taste of success at 17 when he established an ad agency. Guided by a relentless passion for helping brands succeed, Horacio soon recognized the untapped potential of eCommerce, prompting a strategic shift in his business model towards building online stores.

“This decision proved to be a pivotal moment in my life,” Horacio mentions. “It propelled my entrepreneurial journey to new heights.”

Despite countless failures, Horacio did not waiver on his passion. At 22, he had amassed his first million dollars in revenue through his online ventures. He shares, “It was a life-changing moment. From then on, I believed I could do more.”

A prominent figure in the e-commerce industry

Spearheading Luna Automation Agency, one of the largest e-commerce companies serving the United States and Latin America market, Horacio has become a prominent figure. The automation company’s impressive track record of constructing over 350 automated e-commerce businesses for more than 300 investors who generate $8 million in monthly sales has revolutionized how entrepreneurs approach the online marketplace.

As a pioneer in the field with eight years of experience, Luna Automation Agency offers a practical yet comprehensive suite of services designed to streamline and optimize every aspect of an eCommerce business. From market research and product development to branding, importation, logistics, marketing, customer service, and scaling strategies, Horacio’s team ensures that every client is equipped with the tools and knowledge necessary to thrive in the digital age.

“Automation is not about replacing human beings; it’s about augmenting their capabilities and providing them with the tools to achieve greater success,” Horacio says. “Our mission at Luna Automation Agency is to democratize eCommerce by enabling entrepreneurs and investors to leverage the power of automation and realize their dreams.”

Horacio’s commitment to growth and impact

Horacio’s passion for empowering entrepreneurs extends far beyond Luna Automation. Through his consulting companies, he has impacted the lives of over 9,000 business owners across the globe with his support and guidance, which have helped them thrive in these digital-centric times.

His commitment to fostering growth and making a lasting impact in the Latino community is nothing short of extraordinary. He has also built Luna University, a platform dedicated to enhancing entrepreneurial skills within his community and inspiring future trailblazers.

Horacio is also using his social media presence, specifically his IG account, to share his wisdom and practical tips about automation and e-commerce with his thousands of followers, leading to him being among the most popular Instagram influencers in the business sector.

As Horacio continues to blaze a trail of success in the eCommerce world, his story serves as a testament to the transformative potential of entrepreneurship and resilience. From his humble beginnings to his groundbreaking achievements as a leading figure in the e-commerce automation field, Horacio’s journey inspires and motivates individuals from all walks of life to dare to dream, innovate, and build a better future.

Horacio concludes, “Success is not solely measured by personal achievements but by the positive impact we have on others. By sharing our knowledge and supporting fellow entrepreneurs, we can create a ripple effect of success that transcends boundaries and empowers generations to come.”

Horacio’s remarkable ascent paves the way for boundless possibilities within every individual, regardless of their background or starting point. As he continues to pioneer change, he empowers other entrepreneurs worldwide to strive for greater heights of excellence with passion, determination, and commitment.

Newsdesk Editor