The Ritz Herald
Timex Metropolitan S in Rose Gold. © Timex

Brains and Beauty: Timex® Debuts Sleek Smart Watch With New Metropolitan Collection

Second watch offering in smart portfolio boasts up to two weeks of battery life

Published on June 04, 2020

Timex®, a world leader in watchmaking, launches the lifestyle-focused Metropolitan smartwatch collection on June 10th featuring software that was developed in partnership with Huami. The second watch in the Timex Smart portfolio features an impressive high-resolution AMOLED touch display with vibrant colors that look bright in any light and two weeks of battery life, making it a standout among competitors. The Metropolitan offers all the functionalities of a smartwatch, without sacrificing style, and continues the Timex Smart mission to provide accessibly priced, high-quality and durable smartwatches for people who live an active lifestyle.

Timex Metropolitan R in Gunmetal

The Metropolitan collection comes on the heels of the Timex® Ironman® R300 GPS release in February 2020, which was the first product from the Huami partnership, which started in late 2019. Timex’s watchmaking expertise, combined with Huami’s enhanced sports healthcare and AI technology, brings cutting edge wearable technology to consumers around the world. The appetite from consumers for this wearable technology has been an influence in future launches from the brands that consumers will see over the next 12 months.

“We are excited to introduce another addition to our Timex Smart franchise. This new collection delivers on performance and one of the longest battery life on the market today. The Metropolitan collection for men and women combines the ease of soft-touch navigation and performance monitoring, delivering beauty and brains, as is expected for today’s smartwatches,” said Shawn Lawson-Cummings, SVP Advanced Technology & Sports, Timex Group.

The Metropolitan collection delivers always connected, smart technology, with elevated, sleek designs and notifications to stay on top of a busy lifestyle. Custom dials add an extra layer of personalization with over 20 dials to choose from. The water-resistant watch has onboard GPS, optical heart rate sensor, a 24/7 activity and sleep tracker for health and fitness goals, water-resistance and one easy to use app, the Metropolitan has all the bells and whistles of a truly substantial smartwatch.

The Timex Metropolitan R is available in rose gold and gunmetal, and the Metropolitan S is available in black and rose gold. Both models are available for $179 at in the US and Canada as well as in select retailers across North America.

Newsdesk Editor