Yesterday, BIKE Athletic invited some of Broadway’s finest men to Times Square to shimmy and shake, dance, and disrobe down to their jockstraps in celebration of the 150th Anniversary of the Jockstrap and Jockstrap Appreciation Day. These talented men are dancers from Broadway Bares, the annual, larger-than-life burlesque production that’s produced by and benefits Broadway Cares/Equity Fights AIDS.
2024 marks the 150th Anniversary of the Jockstrap. BIKE Athletic revolutionized men’s underwear by being the first to add structure and protection without limiting comfort or mobility. Since that day, over 350 million jockstraps have been sold worldwide. BIKE’s longstanding heritage puts it in the pantheon of enduring fashion brands, including Brooks Brothers (1818), Levi’s (1853), LEE (1889), and LL Bean (1912).
BIKE quickly sold out a limited-edition anniversary jock. This replica of the beloved #10 original comes in black with gold leg straps adorned with the 150th-anniversary logo. Each is numbered 1-150. BIKE Athletic is a proud supporter of Broadway Cares, and ten of these jocks have been set aside for Broadway Bares to increase awareness and raise funds. Follow BIKE Athletic & Broadway Cares on Instagram for more details.
Broadway Bares will host two performances on Sunday, June 23, at NYC’s Hammerstein Ballroom. The annual fundraiser helps provide meals, medication, healthcare, and hope for those living with HIV/AIDS and other life-threatening illnesses. Donate to the dancers and get Broadway Bares tickets now.
HISTORY: C. F. Bennett invented the jockstrap to protect bicycle jockeys riding cobblestone streets. Before this, “loose britches” were the norm. The structure and comfort provided by the jockstrap led to the birth of modern men’s underwear.
On May 1, BIKE Athletic invited some of Broadway's finest men to Times Square to shimmy and shake, dance, and disrobe down to their jockstraps in celebration of the 150th Anniversary of the Jockstrap and Jockstrap Appreciation Day. These talented men are dancers from Broadway… pic.twitter.com/TwXcO2oTaS
— LuxenburgMag x Phunky London (@PhunkyLondon) May 2, 2024
