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Bank of America Named Official Bank Sponsor of FIFA World Cup 26


FIFA announces Bank of America as Official Bank Sponsor of FIFA World Cup 26

Published on August 17, 2024

FIFA has announced that Bank of America will be the Official Bank Sponsor of FIFA World Cup 26™. This partnership demonstrates the global financial institution’s commitment to promoting wellness, supporting excellence, and making a positive impact on communities through the power of sports. Through this collaboration, FIFA and Bank of America will work together to support the growth of the global game and the tournament’s influence on football fans of all ages, abilities, and backgrounds.

Bank of America partners with iconic sports brands with a vision for driving progress. This significant agreement with FIFA, running through 2026, aims to strengthen ties and create a lasting impact in communities where the bank’s teammates and clients reside. The partnership aligns with the company’s global and local market strategies, engaging a worldwide audience as it unites people to experience unforgettable moments that connect them in ways that only live sports can.

FIFA President Gianni Infantino celebrated the agreement: “We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America’s commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while their support of FIFA on an international basis is a major milestone for our organization as we continue to serve our game for the benefit of the entire world.”

Bank of America is FIFA’s first global sponsor in the banking category. The bank will use this opportunity to engage with communities. Bank of America’s focus on responsible growth through community outreach, youth programming, and financial education aligns with FIFA’s commitment to developing football and positively impacting people worldwide.

Bank of America’s Chair and CEO, Brian Moynihan, added: “Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the U.S. and around the world.”

The FIFA World Cup 2026 will be the largest and most innovative tournament in its history. It will feature 104 matches, with 48 teams worldwide playing across 16 host cities in the USA, Canada, and Mexico. This provides a platform for brands to engage globally as players and fans take center stage.

Sports and Wellness Reporter