AJ Ignacio, the CEO of Baden Bower, never imagined that within just five years, the PR agency would disrupt an entire industry. From a New York office overlooking a restless city, the executive now leads a global PR powerhouse that has defied the odds stacked against small businesses – particularly impressive considering the Bureau of Labor Statistics shows approximately 50% of new businesses fail within their first five years.
“I remember when we first proposed guaranteed media placements,” Ignacio recalls, leaning back in his chair. “Everyone in the industry told us it couldn’t be done. But we weren’t interested in maintaining the status quo – we wanted to transform it.”
This transformation has yielded results. Baden Bower approaches the milestone of delivering extraordinary outcomes: 136% year-on-year growth and a staggering 264% surge in net profit compared to the previous year. With such success, Baden Bower is hiring to bring in top talent to continue its upward path.
Breaking Recruitment Records
The extraordinary growth has necessitated rapid expansion. Baden Bower actively recruits PR professionals across Europe, North America, and Asia-Pacific regions who combine traditional skills with inventive thinking.
“We understand what makes publicity effective in the digital age,” Ignacio states. The company’s 5-star Glassdoor rating suggests it creates an appealing workplace culture that attracts top talent.
This expansion comes at a critical time for the PR industry. While many PR firms implement widespread layoffs, Baden Bower plans to double its team size by recruiting in Europe, North America, and the Asia-Pacific region. This growth stands in contrast to industry trends, where companies like Omnicom PR Group, Porter Novelli, Ketchum, and FleishmanHillard have recently reduced staff.
Global Expansion Plans
Baden Bower’s geographic footprint has expanded significantly in recent years. While headquartered in New York, the company expanded and now operates across five continents. This global presence allows them to serve clients from diverse markets and industries, necessitating additional staff to handle the increased workload.
The company’s recruitment drive aligns with its ambitious global expansion strategy, seeking professionals who can help maintain its growth while delivering on its guaranteed publicity model.
Future Outlook
Baden Bower appears positioned for continued growth. The firm’s ability to deliver measurable results aligns perfectly with increasing client demands for accountability and ROI. As digital PR budgets grow, brands request specifics about placement quality, campaign performance, and the tangible impact of media relationships.
“We remain focused on pushing boundaries, anticipating industry shifts, and delivering unparalleled results for our clients,” Ignacio affirms. “The best is yet to come.”
This optimistic outlook translates directly into the company’s aggressive hiring strategy, preparing Baden Bower for the next phase of its PR development.
