On the evening of May 20th, Azazie, a leading direct-to-consumer retailer known for its exquisite occasionwear, made waves in the fashion industry with the inaugural Azazie Ball. This splendid event, held at the iconic Greystone Mansion, showcased an extraordinary fusion of fashion and music, attracting an array of guests dressed in stunning gowns and elegant eveningwear.
Transforming the historic estate into a vibrant wonderland, the Azazie Ball featured a grand storybook entrance, a vintage carriage, and immersive installations inspired by fantasy, creating a cinematic atmosphere for all attendees. The event was expertly produced by Poolside Etiquette, while Pour Choices Bartending provided exquisite bar services.
In a bold move indicative of their innovative spirit, Azazie has firmly positioned itself as a pioneering force in the fashion world, aiming to make the annual fashion ball a signature event. While the industry is often dominated by fashion weeks and awards ceremonies, Azazie is taking ownership of the black-tie event space—an unprecedented leap for a single brand.
The evening was a spectacle, with Hollywood celebrities, style icons, and top content creators in attendance, all adorned in striking designs from Azazie’s brand-new Atelier collection. From luxurious satin gowns to ethereal tulle creations, the fashion displayed during the event was both stunning and memorable.
The highlight of the night came when pop sensation Normani graced the stage with a surprise performance, wearing a custom-designed Azazie dress tailored specifically for her. Her vibrant set served as a celebration of the innovative spirit that Azazie embodies—rewriting the rules of fashion instead of adhering to them.
The glamorous event not only showcased captivating fashion but also created a buzz across social media, with attendees embracing the Azazie Black Tie dress code. Notable guests included Normani (6.9M followers), Anastasia Karanikolaou (10.3M), Jordyn Jones (9.2M), Gabi Moura (3M), Chloe Sims (1.2M), Liv Walker (1M), Madi Monroe (4M), Mary Bonnet (2M), Romain Bonnet (494K), Ally Lewber (331K), and Davina Potratz (306K), among others.
As excitement continues to build, all outfits worn during the Azazie Ball are now available for purchase on Azazie.com. Whether for a wedding, gala, or any moment where you want to shine, Azazie promises a distinctive look that allows everyone to take center stage.
In conclusion, the Azazie Ball not only marked a milestone in the brand’s journey but also set a new standard for blending fashion with immersive experiences in the contemporary landscape.
Anastasia Karanikolaou Attends The Azazie Ball in Beverly Hills on May 20, 2025 pic.twitter.com/4FWwH5tZcl
— Luxenburg Magazine (@LuxenburgMag) May 27, 2025
