During this unprecedented time of uncertainty e-commerce bridal brand – Avery Austin knew that they needed to create a safe shopping space to quell the fears of brides-to-be by delivering an innovative salon-like buying experience in the safety of their own home.
With its mission to deliver fashionable, affordable and inclusive merchandise along with exceptional service combined with salon-quality gowns; the launch of Avery Austin has proved to be extremely successful. Brides-to-be are already raving over the “Try-At-Home” program which allows them to choose their favorite styles, consult with a virtual stylist and seamlessly place their order to try on their selections at their leisure in the comfort and safety of their own environment.
With many brides hesitant to explore traditional bridal salons, Avery Austin knew that launching their Try-At-Home program was a necessity.
“Pandemic-related behavioral changes and social distancing have made it increasingly difficult for traditional bridal retail platforms to service the bride and her party, so this created a perfect opportunity to launch this digital safe space”, says Justin Yeh, co-founder of the Avery Austin brand.
Breaking the mold is the foundation of Avery Austin
“While the bridal e-commerce brand is an exciting newcomer to the market, Avery Austin is backed with over 30 years of servicing brides and we knew there was room to improve the bridal experience. We knew that brides everywhere deserve inclusive sizing without being charged an additional cost; they deserve high-quality gowns without an exorbitant price tag, and they absolutely deserve the ability to find their dream dress without risk,” continues Yeh.