Audi of America is pleased to announce that Sara Whiffen will join the company as vice president, Strategy and New Business, effective November 30. She will be responsible for driving forward the Audi of America business strategy and supporting overall global strategic objectives. Whiffen will report to Daniel Weissland, president, Audi of America, in her new role.
“Sara joins Audi as a leader with deep experience reimagining and evolving business models,” said Daniel Weissland, president, Audi of America. “She understands how to develop successful business strategy in today’s competitive marketplace, and has the expertise needed to identify important growth opportunities for Audi in the U.S.”
Most recently, Whiffen served as founder and CEO of Rohvi, a data-driven tech startup enabling mid-tier luxury and above fashion retailers to engage customers through strategic and sustainable trade-in programs. Prior to Rohvi, Whiffen worked as a managing partner at Insights Ignited as well as for Toyota North America as a managing director where she was responsible for strategy development and the execution of several new products and services.
“It’s an extremely exciting time to join Audi, especially as the auto industry is reimagining mobility solutions with customer expectations at the core,” said Whiffen. “I look forward to developing and deploying new strategies that offer customers greater flexibility and also drive our business.”