The Ritz Herald
© Samantha-Jo Roth

America’s Deep Political Polarization Causing Divides on Key Topics


Less than half of Americans polled believe the 2020 presidential election will be fair

Published on April 07, 2020

Thought leadership research firm TrendCandy Research today released a new study that underscores broad political polarization in America. TrendCandy surveyed 1,200 US adults on attitudes regarding current affairs, including the upcoming presidential election and racism.

“Political conflict is at historic highs. Many Americans have entrenched opinions to the point that anyone who doesn’t agree politically isn’t just wrong, they aren’t even ‘American’ anymore,” said Justin Ethington, CEO and founder of TrendCandy. “This tribal isolation is creating a split nation in which partisans prefer to live in separate neighborhoods, consume separate media, and develop separate cultures.”

Key data from the study includes:

  • 26% of Americans polled believe the Democrats will cheat in the 2020 election, while 25% believe the Republicans will cheat.
  • More respondents would stay connected on social media to someone who sends unwanted romantic advances than someone with opposing political views.
  • 61% of Americans polled say they are open to changing their mind about politics.
  • 46% of respondents believe America is a racist country.
  • 70% of liberal Americans polled believe America is a racist country compared to 26% of conservatives.
  • Asian Americans are more likely than Caucasians, African Americans, or Latinos to believe America is a racist country.

To learn more about TrendCandy’s original survey research, please visit trendcandy.io.

Executive Editor