Award-winning electronic artist and immersive experience creator JOY de ROSE (formerly Joy Lee) unveils her groundbreaking immersive album, Who Am I—a deeply personal and revolutionary sonic journey. Leaving behind a secure career in dermatology, JOY de ROSE embarked on a bold path of self-discovery, channeling her passion for creativity into electronic music, multimedia art, and immersive technology. The result is a sonic odyssey that redefines the boundaries of music and immersive storytelling.
Who Am I is more than an album—it’s an immersive experience. Through experimental electronic soundscapes and evocative vocals, JOY crafts a richly layered auditory world, guiding listeners through the emotional highs and lows of her decade-long transformation. Each of the album’s eight tracks unfolds like a chapter, drawing the audience into a multidimensional journey of personal and artistic evolution.
Harnessing Sony’s cutting-edge 360 Reality Audio technology, Who Am I transcends traditional listening, pulling audiences deep into JOY’s inner world. Every note and nuance invites listeners to witness her artistic evolution—not just as an observer, but as a participant in her transformation. This fusion of immersive audio and multimedia storytelling shifts the listening experience from passive to fully embodied.
“I want my work to feel like a journey. In collaboration with the Sony 360 Reality Audio team, we’ve been experimenting and pushing the boundaries to create a truly immersive sonic experience. Using 360 Reality Audio, it was like painting with sound, crafting a multidimensional space,” says JOY de ROSE. “It’s electronic surrealism—blending the unexpected with the sublime.”
Who Am I at the Forefront of Immersive Innovation
Who Am I has already been considered for the 2025 Grammy Awards for Best Immersive Audio Album, a testament to its revolutionary approach to sound. The album was also showcased at Sony’s prestigious Immersive Creator Experience at Elsewhere in November 2024, where industry leaders, immersive audio pioneers, and forward-thinking artists gathered to explore the cutting edge of music technology, share innovative ideas, and shape the future of immersive sound experiences.
But Who Am I is just the beginning. JOY de ROSE and her team are currently expanding the project into a full-scale immersive audiovisual installation and live performance, designed to engage a global audience. These future iterations will incorporate interactive visual elements, spatialized sound environments, and real-time audience engagement—pushing the limits of immersive storytelling and creative expression even further. In addition, a new immersive album project is in development, one that advances beyond Who Am I, taking the exploration of sound, emotion, and technology to even greater heights.
About JOY de ROSE
JOY de ROSE is a visionary artist and digital innovator, redefining the boundaries of music and technology through immersive realities. With her unique blend of experimental soundscapes, 360-degree audio, and multimedia storytelling, she creates transformative experiences that expand the very definition of art. As a pioneer of immersive futurism, JOY invites audiences to move beyond listening and into fully embodied journeys, imagining—and inhabiting—the future of sound and emotion.
With Who Am I, JOY de ROSE invites audiences into the future of music, where sound, emotion, and technology converge in groundbreaking new ways.
