The mystery box business has exploded in recent years, but it hasn’t all been plain sailing. Negative assumptions still exist around mystery boxes, which are unboxed online and provide shoppers with one item from a selection of dozens. It’s a unique shopping experience that can provide shoppers with items of far greater value than what they paid, but it’s only as attractive as the integrity of the mystery box platforms themselves.
Mystery boxes have roots in gamer and geek culture. The industry took off by packaging together an assortment of items, usually linked by a particular theme or franchise, and distributing this ‘mystery box’ to shoppers. It proved to be an immensely popular experience, for both shoppers and YouTubers, who frequently record ‘unboxing’ videos to show off the merchandise they’ve obtained. This has opened the doors to a new wave of mystery box shopping platforms, aimed at broadening the scope of the mystery box experience. One of these platforms is Hybe.
Hybe was formed with the intent of promoting consumer confidence through fairness and transparency. With a focus on luxury fashion, they’ve provided over 1.5 million shoppers with access to authentic, high-end apparel, technology, and footwear, with mystery box sales exceeding six million to date. Hybe also allows shoppers to exchange unwanted products, presenting a massive advantage over other online luxury fashion shopping platforms.
Hybe also brings shoppers integrated gamified and social shopping elements. Gamified shopping, as the name implies, is any form of shopping that incorporates gaming elements into the experience. It gives customers a more engaging and interactive experience than traditional online shopping, with features such as dynamic monthly leaderboard contests, user-generated content challenges, unlockable rewards and more. These aspects also add a social layer to the core shopping experience, providing customers with a platform to connect, share and even compete.
Building trust with consumers has always been a challenge for the mystery box business. In response to this, Hybe has made it their number one priority to build and safeguard consumer confidence. All Hybe shoppers have the ability to independently verify the outcome of their mystery box purchases. Hybe also displays the ‘drop rates’ of all items inside every mystery box, which display the likelihood of receiving a given item when unboxing. Another key component of shopping with Hybe is their Value Guarantee. This ensures that the products inside their mystery boxes are always of equal or greater value than the mystery box itself. In this way, shoppers are guaranteed value with every unboxing.
Open your first mystery box for free when you sign up for an account on Hybe. To learn more about the company, and stay on top of giveaways and promotions, follow them on Facebook, Instagram, and Twitter.
