D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today its partnership with the American Eagle Foundation (AEF), a leading nonprofit organization focused on the care and protection of the U.S. National Symbol, the Bald Eagle. Through this partnership, AEF will be able to advance their mission of education, conservation and rehabilitation for the Bald Eagle.
“The eagle has not only played a prominent role in American history, but also in Yuengling’s history. As America’s Oldest Brewery, we trace our traditions back 190 years to when we were first founded as the Eagle Brewery. Since then, the eagle has become a symbol of inspiration and quality for everything we brew, and we are committed to preserving this special bird for future generations,” said Debbie Yuengling, Employee Engagement & Culture Manager and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to work alongside the American Eagle Foundation to grow their successful programs and make a sustained impact.”
The partnership includes the following:
Eagle Nest Cam
Every year, thousands of viewers tune in to AEF’s high-definition, live-streaming nest cams to watch eaglets hatch and grow into magnificent Bald Eagles ready to take their first flights into the wild. Yuengling invites fans worldwide to visit AEF’s Northeast Florida Bald Eagle Nest Cam for unprecedented insight into the entire Bald Eagle nesting process and witness with great anticipation as two new eagles, Samson & Gabrielle, occupy the Bald Eagle nest, known as “The Hamlet.” To encourage education and curiosity around eagle preservation, the eagle cam webpage features a platform for viewers to ask questions and learn from knowledgeable experts.
Eaglet Release
Through AEF’s breeding and rehabilitation programs, hundreds of Bald Eagles have been cared for and released into the wild, contributing to the conservation success story of the American Bald Eagle. In 2020, Yuengling will partner with AEF to host an eaglet release in honor of a fallen service member. Fans can follow the brewery and AEF on social media to learn about future eaglet releases.
Donate to Support and Special Sweepstakes
From June – September, fans will have a chance to donate to AEF and win the “Experience America- National Parks Getaway” for a close-up adventure with American eagles in their natural habitat. Entry details will be available on Yuengling displays and through social media. Details will be released this spring.
National American Eagle Day
On June 20, Yuengling will celebrate National American Eagle Day at its historic brewery in Pottsville, Pa. Visitors will have the opportunity to witness a live bald eagle and connect with an eagle handler on its history and symbolism as well as its wildlife behaviors and role in the ecosystem. Fans can also participate in free brewery tours and learn about Yuengling’s 190-year-old past, including its beginnings as the Eagle Brewery, or explore the brewery’s hand-dug fermentation caves from the 1800s. AEF will also host a nationwide habitat cleanup initiative to ensure Bald Eagle habitats remain safe nesting areas for future generations of the Bald Eagle. Additional information can be found on americaneagleday.org.
“For more than 30 years, the American Eagle Foundation has been dedicated to protecting the Bald Eagle through conservation, education and rehabilitation programs. Yuengling, a company committed to quality and craftsmanship, has paid tribute to the enduring majesty of the Bald Eagle since their inception. It just seemed like a natural fit to embark on this partnership,” said Jessica Hall, Executive Director, American Eagle Foundation.
In 1829, the Yuengling Brewery, originally named the Eagle Brewery, debuted the iconic eagle on its label and it has remained a prominent part of brand imagery ever since. Learn more about the Yuengling brand at Yuengling.com.
