Sperry, the iconic footwear brand with a heritage of innovation and love for the sea, and Atlantic recording artist Josie Dunne, known for her personal passion for ocean sustainability, have teamed up with Zappos.com to launch a limited-edition shoe made with BIONIC® yarn, spun from plastic recovered from marine and coastal environments.
Supported by Zappos For Good, the customer service company’s charitable arm, the exclusive footwear brings awareness to Waterkeeper Alliance, a nonprofit organization which focuses citizen action on issues that affect our waterways.
The custom artwork for the limited-edition Sperry BIONIC® shoes for men and women was designed by artist Eddie B in collaboration with Josie Dunne. Sperry’s classic CVO style gets a modern update, with a bold stripe design and a nautical navy blue, red and white palette.
“At Zappos, we believe you should be the kindness you want to live in—and that belief extends to our relationship with the amazing planet we’re humbled to call home,” said Steven Bautista, Head of Charitable Giving at Zappos. “We value our teamwork with Sperry to help promote a kinder shoe that can help keep our oceans cleaner and happier.”
“Waterkeeper Alliance is dedicated to keeping our waterways clean, and, as a brand born on the sea, it’s a cause that’s very important to Sperry. Working with Zappos for Good and Josie Dunne on this exciting, limited edition footwear will benefit this amazing organization and help raise awareness about the issue of ocean pollution,” says Kate Minner, CMO, Sperry.
“Waterkeeper Alliance is incredibly proud to work alongside Josie Dunne, Sperry, and Zappos in our fight for clean water,” says Waterkeeper Alliance Executive Director Marc Yaggi. “Thanks to strong partnerships like this, we’re one step closer to drinkable, fishable, swimmable water worldwide.”
“I’ve always loved the sea. It’s the ultimate dream come true to work with Sperry and Zappos for Good to help make the world a better place by designing a shoe made from recycled ocean plastic. I feel super lucky to have the opportunity to share my music and my passion with this collaboration,” says Dunne.
The shoes will launch on Earth Day, April 22, on Zappos.com, and will retail for $69.95.
