FASHION AND STYLE
Ralph Lauren Fragrances announces global music icon and award-winning artist USHER as the face of the new Ralph's Club New York Eau de Parfum
In a groundbreaking announcement, Ralph Lauren Fragrances has revealed that global music icon Usher will be the face of their new fragrance, Ralph’s Club New York Eau de Parfum. This marks a significant moment for both the brand and the artist, as it is Usher’s inaugural fragrance campaign and Ralph Lauren’s first collaboration with a major music star. The partnership celebrates the vibrant culture and style of New York City, known for being a hub for iconic figures.
The Ralph’s Club New York scent is designed for the modern maverick, capturing the timeless glamour of Manhattan’s golden age while also echoing the city’s current energy and authenticity.
Usher, an eight-time Grammy Award winner and renowned artist, has held a prominent position in the music industry for over three decades. Known for chart-topping hits like “Yeah!”, “U Got It Bad” and “Confessions,” his impressive career boasts sales of more than 80 million records. Usher’s performances, including his record-breaking Las Vegas residency and the unforgettable 2024 Super Bowl halftime show, continue to showcase his dynamic talent and magnetic stage presence.
Described as a pioneer of entertainment, Usher embodies sophistication and sensual magnetism, making him the perfect representative for Ralph’s Club New York. Beyond his musical achievements, he is also an entrepreneur and philanthropist, with a commitment to nurturing young talent through his New Look Foundation, which has positively impacted over 60,000 teens in the past 25 years.
In a statement about the collaboration, Usher expressed his admiration for Ralph Lauren, stating, “I have the greatest respect and admiration for what Mr. Lauren has accomplished. I could not be more happy and proud to join Ralph Lauren Fragrances. This is a…
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LILYSILK Launches Exclusive Capsule Collection in Collaboration With Liberty Fabrics
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In a global beauty market dominated by legacy brands and mass-produced formulas, a quiet revolution is emerging from Eastern Europe. Romanian cosmetics—once a local secret—are increasingly recognized as a powerful alternative for consumers seeking high-performance skincare rooted in natural ingredients, scientific rigor, and cultural heritage.
Romania’s cosmetics industry, though relatively…
2000Archives Brings K-Fashion to Shanghai With Exclusive ENG Pop-Up
Korean fashion label 2000Archives has launched its first Shanghai pop-up store in partnership with the local ENG store, marking another milestone in the brand’s continued expansion into the global fashion market.
The pop-up features an exclusive capsule collection that is available only at the Shanghai location. On opening day, the…
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Skylar Fragrance Appoints Leah Kateb as Chief Creative Officer, Set to Transform Brand Identity
Skylar, the popular California clean fragrance brand, has announced the appointment of Leah Kateb as its new Chief Creative Officer and “Refounder.” This newly established role marks a significant step as the company looks to evolve its brand identity and elevate its offerings in the fragrance market. Kateb will play a pivotal role in shaping Skylar’s scent development, storytelling, brand vision, and partnerships during this transformative period.
Leah Kateb, known for her breakout appearance on Peacock’s Love Island USA, has rapidly gained recognition in the beauty, fashion, and lifestyle sectors. With a keen eye for style and a relatable voice, she has become a significant figure at the intersection of influence and entrepreneurship. Her appointment is expected to infuse the brand with fresh creative energy and a deeper connection to its audience.
In a pivotal moment, Kateb first highlighted Skylar’s Vanilla Sky fragrance in a viral shower routine video, attracting immediate interest from both the brand and its community. This organic interaction laid the groundwork for her subsequent role, where she will redefine the brand’s future and inject a new, sophisticated perspective into its essence.
Speaking about her new role, Kateb expressed her enthusiasm: “Vanilla Sky by Skylar was my secret weapon—warm,…
In today’s superhero landscape in Hollywood, fans aren’t just watching for big action scenes or flashy suits. They’re asking deeper questions. Who is this character supposed to be? What does their story represent?
That’s exactly why the growing buzz around Enzo Zelocchi and Namor isn’t just background noise. It’s part of a larger conversation about legacy, identity, and what Marvel wants to say next.
The Original Namor Wasn’t New-Age—He Was Ancient
Namor isn’t a new addition to the Marvel lineup. He’s been around since 1939, making him one of the first ever Marvel characters. But unlike many modern heroes, Namor was never designed to be clean-cut or predictable. He’s half-human, half-Atlantean. A king. A loner. A character constantly pulled between duty and rage.
And here’s something many people forget: the version of Atlantis Namor comes from was originally based on Greco-Roman ideas. The kingdom was drawn with columns, togas, and bronze—think ancient empire beneath the sea. Even his name, “Namor,” was created by flipping “Roman”. That detail alone points to where his story was supposed to be rooted.
So when Marvel gave him a different spin in Black Panther: Wakanda Forever, reactions were split. Some loved the representation. Others questioned the historical fusion….
Actor and Influencer Enzo Zelocchi Brings Gen Z Appeal to Hollywood
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Donna Karan New York Relaunches Iconic Cashmere Mist Eau de Parfum With Supermodel Imaan Hammam
Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum, with a bold new campaign featuring globally renowned supermodel, Imaan Hammam debuting in February 2025. The campaign reintroduces the fragrance’s timeless sensuality with a fresh, modern edge that speaks directly to today’s multifaceted woman.
Originally released in…
Popilush Shines at New York Fashion Week 2025, Celebrating Women’s Empowerment and Stylish Comfort
Popilush, the innovative female-founded brand known for its shapewear and versatile clothing, participated in New York Fashion Week on February 7th, 2025 at Modern Day Wife (MDW)’s “Meet Me in New York” showcase. As a celebration of women in fashion, entrepreneurship and empowerment, Popilush presented signature pieces on the…
Actor Enzo Zelocchi Looks Just Like James Bond in Sexy New Social Media Snaps
As a sizzling-hot social media star, Hollywood actor and producer Enzo Zelocchi is no stranger to posting scroll-stopping selfies on Instagram. However, have you noticed how much he looks like a certain iconic literary action character?
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EBIN New York announces Allure Burns as the face of EBIN
By Kenisha Lewis / Editorial Director, RH StyleEBIN New York, a prominent player in the beauty and haircare industry, has officially announced a dynamic new campaign titled “The Face of EBIN,” featuring model and influencer Allure Burns as its first-ever representative. Known for its performance-driven styling products, the brand aims to celebrate self-expression and authenticity with this exciting launch.
Allure Burns gained nationwide recognition as the winner of “Fashion Moment,” a reality competition series on The CW Network that showcased emerging talents in beauty, fashion, and culture. Her unique blend of striking presence, relatable charm, and unapologetic authenticity set her apart not only during the show but also as a rising voice in the beauty community.
As the face of the campaign, Allure will be showcased across multiple digital platforms, highlighting EBIN’s top-selling products such as the Wonder Lace Bond and the 24-Hour Edge Tamer. The campaign promises an engaging array of digital content, social storytelling, retail activations, and exclusive behind-the-scenes moments aimed at empowering and inspiring consumers.
“This campaign feels personal,” said Seun Bolodeoku, Senior Marketing Manager at EBIN New York. “I had the pleasure of attending the launch event, and what struck me most wasn’t just Allure’s star power—it was her grounded nature. She embodies a confidence that invites others in. She’s not conforming; she is fully present, and that resonates deeply with what we represent at EBIN.”
Allure’s ascent from emerging talent to the face of a national brand perfectly encapsulates EBIN’s mission to celebrate bold self-expression and amplify voices in the beauty industry. Through this campaign, EBIN New York reaffirms…
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The Rise of Superfakes
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