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Valentino Beauty Revives the Spirit of Studio 54 With New Launch


Studio 54 is a symbol of cultural liberation, acceptance and extravagant glamour, serves as an ideal backdrop for this moment

Published on September 02, 2025

On September 10th, Valentino Beauty is set to reawaken the legendary nightlife of Studio 54™ with a unique event that celebrates the iconic venue’s rich legacy. For one night only, the brand will host beauty and fashion insiders, cultural trailblazers, emerging creatives, and loyal patrons at an immersive experience that embodies joy, freedom, and individual expression.

The centerpiece of this celebration is the launch of the Valentino Beauty 2025 Rendez-Vous Ivory Collection. This limited-edition release reflects a blend of couture audacity and poetic sensuality, debuting in a captivating ivory design adorned with golden accents. Highlighted within this collection are the distinguished Born in Roma Donna and Uomo fragrance bottles, designed as a canvas for personal expression—a fitting tribute to Studio 54™’s legacy of bold self-identity.

Studio 54™, a hallmark of cultural liberation and extravagant glamour, aligns perfectly with Valentino Beauty’s values of inclusivity and unapologetic individuality. Its history as a hub for art, fashion, and music resonates in the collection, crafting a modern ode to beauty as a means of self-expression.

The fragrances in the Rendez-Vous collection offer a refreshing twist, with Born in Roma Donna reimagined to include luminous notes of orange blossom and marshmallow, balanced by creamy Madagascar bourbon vanilla and airy white musk. Meanwhile, Born in Roma Uomo presents a warm, woody-ambery blend that features sparkling bergamot and aromatic lavandin, evoking feelings of intimacy and vibrant energy.

Alongside these beloved scents, the collection introduces the Spike Valentino Ivory, a new icon designed to enhance natural lip colors. With shades ranging from a neutral nude and a warm pink toffee to a bold terrazzo red, each product provides a daring yet elegant finish. The collection is completed with a rose-gold shimmer topper, all infused with Roma Light Complex to ensure a luminous look and reliable matte finish.

The advertising campaign for the 2025 Rendez-Vous Ivory Collection, shot by renowned photographer Carlijn Jacobs and featuring Born In Roma ambassador Adut Akech, encapsulates the collection’s essence. The visual narrative reflects ivory elegance illuminated by warm flares, inviting viewers into a realm where beauty and joyous nightlife intertwine.

As an exclusive limited-time release, the Rendez-Vous Ivory Collection 2025 will be available only in select quantities and locations worldwide, enticing beauty enthusiasts to join in this extravagant celebration of self-expression and allure.

Senior Writer