What began as a question—“Why do users give up their data for free?”—has turned into a technological movement with the power to reshape the global economy. DebitMyData is more than a startup. It’s a wake-up call, a roadmap, and a form of resistance. Preska Thomas’s work sits at the intersection of technology and justice, built not just to disrupt but to recalibrate the digital power dynamic for good.
In an era dominated by algorithms and metrics, Preska’s human-first approach stands in stark contrast. But don’t mistake her empathy for naivety. She’s as strategic as she is visionary. Her platform doesn’t just help users monetize their data—it challenges the world to rethink the meaning of digital value.
In building DebitMyData, she introduced a model that transforms passive digital existence into active digital ownership. For the first time, users are able to lease space on their data with clarity and confidence, and receive real, tangible benefits from what was once siphoned off without consent.
Preska’s global perspective is not a corporate buzzword—it’s embedded into every layer of her work. She understands that digital inequality mirrors economic inequality. In regions where internet access is new and precious, data exploitation can have even more devastating consequences.
That’s why she’s deliberately building a product accessible and inclusive for all. Multilingual features, low-bandwidth functionality, and educational outreach are not afterthoughts; they’re essential pillars of her strategy. She’s building a platform where no one is too remote, too poor, or too underrepresented to benefit.
One of the most profound shifts Preska is leading is the way she reframes innovation itself. In her world, innovation isn’t just about building faster tech—it’s about building fairer tech. She often talks about “ethical scalability,” a term few in Silicon Valley dare to define. For Preska, it means building in a way that scales not just code, but care. It means designing systems that won’t collapse under the weight of moral shortcuts. And it means taking the longer, harder road if it leads to more just outcomes.
The culture she nurtures inside DebitMyData is a living extension of that mindset. Internally, she’s known for asking hard questions, encouraging deep thought, and refusing to sign off on anything that lacks integrity.
Her leadership isn’t about pressure—it’s about presence. Employees describe a workplace where every voice matters and where difficult truths are not feared but invited. This kind of environment doesn’t just build strong products—it builds strong people.
Preska also embodies a rare form of global leadership that transcends location. She’s equally at home in policy circles, grassroots communities, and tech incubators. Her voice carries weight not because it’s loud, but because it’s consistent. She doesn’t pivot her beliefs to match the room—she adapts the conversation to rise to her beliefs. That’s why she’s fast becoming a trusted voice in conversations about the future of data rights, AI governance, and equitable tech ecosystems.
But perhaps what’s most extraordinary is her ability to keep moving forward without ever losing sight of the human stakes. Preska knows the faces behind the numbers. She sees the single mothers trying to earn more online. The young activists seeking digital sovereignty. The elderly trying to navigate technology for the first time. For her, they are not “users”—they are people. And that shift in perspective makes all the difference in how she builds.
In many ways, Preska’s impact isn’t just what she’s built—it’s what she’s inspired. Entrepreneurs across sectors are watching her closely. She’s setting a precedent that you don’t have to choose between mission and margin, between vision and viability. With DebitMyData, she’s not just creating a product—she’s laying down a challenge: What if every tech company treated humanity as its stakeholder?
That’s a question worth building for. And that’s the movement Preska Thomas is leading—one line of ethical code at a time.
