In a groundbreaking announcement, Ralph Lauren Fragrances has revealed that global music icon Usher will be the face of their new fragrance, Ralph’s Club New York Eau de Parfum. This marks a significant moment for both the brand and the artist, as it is Usher’s inaugural fragrance campaign and Ralph Lauren’s first collaboration with a major music star. The partnership celebrates the vibrant culture and style of New York City, known for being a hub for iconic figures.
The Ralph’s Club New York scent is designed for the modern maverick, capturing the timeless glamour of Manhattan’s golden age while also echoing the city’s current energy and authenticity.
Usher, an eight-time Grammy Award winner and renowned artist, has held a prominent position in the music industry for over three decades. Known for chart-topping hits like “Yeah!”, “U Got It Bad” and “Confessions,” his impressive career boasts sales of more than 80 million records. Usher’s performances, including his record-breaking Las Vegas residency and the unforgettable 2024 Super Bowl halftime show, continue to showcase his dynamic talent and magnetic stage presence.
Described as a pioneer of entertainment, Usher embodies sophistication and sensual magnetism, making him the perfect representative for Ralph’s Club New York. Beyond his musical achievements, he is also an entrepreneur and philanthropist, with a commitment to nurturing young talent through his New Look Foundation, which has positively impacted over 60,000 teens in the past 25 years.
In a statement about the collaboration, Usher expressed his admiration for Ralph Lauren, stating, “I have the greatest respect and admiration for what Mr. Lauren has accomplished. I could not be more happy and proud to join Ralph Lauren Fragrances. This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I’m inspired and energized—this partnership feels like coming home.”
Charles Finaz de Villaine, Global President of Ralph Lauren Fragrances, added, “Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever. Usher is the dream artist to bring this power, creativity, and boldness to life.”
With this promising partnership, Ralph Lauren Fragrances aims to redefine luxury and reinforce its commitment to creative excellence through the unparalleled talent of Usher.
Ralph Lauren Fragrances announces global music icon and award-winning artist USHER as the face of the new Ralph’s Club New York Eau de Parfum. This groundbreaking partnership marks USHER’s first fragrance campaign and Ralph Lauren Fragrances’ first partnership with a major… pic.twitter.com/xfTqaCd148
— Luxenburg Magazine (@LuxenburgMag) July 17, 2025
