Skylar, the popular California clean fragrance brand, has announced the appointment of Leah Kateb as its new Chief Creative Officer and “Refounder.” This newly established role marks a significant step as the company looks to evolve its brand identity and elevate its offerings in the fragrance market. Kateb will play a pivotal role in shaping Skylar’s scent development, storytelling, brand vision, and partnerships during this transformative period.
Leah Kateb, known for her breakout appearance on Peacock’s Love Island USA, has rapidly gained recognition in the beauty, fashion, and lifestyle sectors. With a keen eye for style and a relatable voice, she has become a significant figure at the intersection of influence and entrepreneurship. Her appointment is expected to infuse the brand with fresh creative energy and a deeper connection to its audience.
In a pivotal moment, Kateb first highlighted Skylar’s Vanilla Sky fragrance in a viral shower routine video, attracting immediate interest from both the brand and its community. This organic interaction laid the groundwork for her subsequent role, where she will redefine the brand’s future and inject a new, sophisticated perspective into its essence.
Speaking about her new role, Kateb expressed her enthusiasm: “Vanilla Sky by Skylar was my secret weapon—warm, cozy, and a little flirty. People always asked what I was wearing. I recognized a special connection to fragrance, but Skylar felt unique. It’s clean, sexy, and completely me. When they reached out, it felt like a natural fit. Now, I have the opportunity to help reimagine a brand I truly love from the inside out. We’re making Skylar bolder, more expressive, and definitely a little hotter. This next era is personal, and it’s going to smell so good.”
Behind the scenes, Kateb has already been collaborating closely with the Skylar team on new scent developments and a comprehensive brand refresh. This effort aims to create a more sophisticated and expressive Skylar that aligns with the evolving identity of the brand and its loyal community.
Ross Sklar, CEO of Starco Brands, the parent company of Skylar, expressed his excitement about Kateb’s arrival: “To know Leah is to love her. Her innate style, passion for fragrance, and strong work ethic make her a perfect match for Skylar. We couldn’t be more thrilled to welcome her to the Skylar family.”
As Skylar embarks on this new chapter with Leah Kateb at the helm of its creative direction, the brand is poised for an exciting transformation that promises to resonate with both longtime fans and new customers alike.
Skylar, the popular California clean fragrance brand, has announced the appointment of Leah Kateb as its new Chief Creative Officer and “Refounder.” This newly established role marks a significant step as the company looks to evolve its brand identity and elevate its offerings in… pic.twitter.com/HsJsP2iBZL
— Luxenburg Magazine (@LuxenburgMag) July 9, 2025
