Behind every champion stands a system – one built on discipline, knowledge, and innovation. In Russia’s evolving sports landscape, Artem Shishin has emerged as one of the architects of that system. A certified coach, prolific researcher, and leader in youth athletic development, Shishin blends cutting-edge science with on-the-ground experience to reshape how athletes are trained and supported.
Born in Novocheboksarsk on February 1, 1993, Artem has lived and breathed tennis since childhood. But his story goes far beyond the court. His education at the Russian State University of Physical Education, Sport, Youth and Tourism laid a foundation not only in physical culture but also in analytical thinking. Certified through PTR (Professional Tennis Registry) and internationally trained in Croatia, Shishin has developed a reputation for precision, innovation, and results.
Research-Driven Coaching
What sets Artem apart is his ability to integrate scientific research directly into training methods. His seminal study on training methodologies for young track and field athletes explored how different preparation programs affect physical and technical development during early-stage sports education.
The research emphasizes a comprehensive, developmental-first approach to youth training – favoring flexibility, coordination, and endurance over early specialization. Artem’s analysis shows that a broader athletic base leads to higher long-term performance, reduced injury risk, and better psychological readiness.
By dissecting every component of training – from periodization to age-specific adaptation – Artem advocates for a smarter, more sustainable path to high-level performance.
Fueling Success with Science-Based Nutrition
In his second major academic work, Artem tackled one of the most crucial yet often overlooked pillars of performance: sports nutrition. Focusing on long-distance runners, he studied the role of macronutrient timing, supplementation, and dietary adaptation across a full annual training cycle.
The findings are clear: optimal nutrition is not static – it must evolve in tandem with an athlete’s training volume and goals. Artem outlines a precise nutritional strategy that shifts focus depending on whether the athlete is building endurance, recovering from competition, or peaking for performance. His protocol includes glycogen replenishment windows, micronutrient balancing, and targeted supplementation, all supported by experimental data.
In a field crowded with one-size-fits-all solutions, Artem’s work is a roadmap for truly individualized athletic nutrition.
The Business Behind the Performance
Great athletes don’t just train in gyms – they rely on systems managed by people. That’s why Artem turned his attention to fitness club management, studying operations at both Spartak Master and DYuSSh #1 in his hometown.
His analysis goes beyond numbers. Artem evaluates consumer expectations, service delivery models, and the organizational structure of fitness facilities, ultimately offering practical recommendations for improving client retention, expanding offerings, and raising service quality.
This research shows that good management isn’t just about business – it directly influences athlete outcomes. Better-run clubs create better environments, and better environments foster better results.
Local Leader, Global Perspective
Artem’s impact isn’t confined to academic journals or lab data. As a member of the Chuvash Tennis Federation, he plays an active role in regional sports development – organizing tournaments, coaching clinics, and educational initiatives.
His international masterclasses combine motivational training with real-time skill refinement, drawing praise from beginners and professionals alike. By merging performance psychology with technical instruction, Artem inspires athletes while also elevating the coaching profession.
His approach is both human and technical: guiding young athletes through their emotional blocks just as carefully as he teaches them to perfect a backhand.
Mentors, Family, and Gratitude
Artem credits much of his progress to the mentors who guided him. Roman Prokhorsky has been a key collaborator in organizing events and supporting research. His first coach, Natalia Prokhorskaya, is the one who first introduced him to tennis and instilled the values that still guide his work.
He also thanks his mother, Elvira Shishina, for being the first to spark his love for sports – a gift that continues to shape his career and impact.
Conclusion
In the growing world of performance-driven sports, Artem Shishin stands as a unique force – equal parts coach, scientist, and strategist. By applying data to practice, and practice to theory, he’s building not just stronger athletes, but a smarter model of sports education.
Whether he’s conducting an experiment, running a tournament, or coaching a young tennis player through their first serve, Artem is proof that excellence in sport begins long before competition day. It starts with structure, with science – and with individuals like him leading the charge.
Artem’s Instagram: @artem_tennis8
Contact: sport.artem8@gmail.com
