Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum, with a bold new campaign featuring globally renowned supermodel, Imaan Hammam debuting in February 2025. The campaign reintroduces the fragrance’s timeless sensuality with a fresh, modern edge that speaks directly to today’s multifaceted woman.
Originally released in 1994, Cashmere Mist was created to embody the luxurious feel of cashmere against bare skin —a signature scent designed to stand the test of time. Three decades later, this symbol of sophistication and elegance continues to seduce the senses with its unparalleled blend of notes and textures.
“Imaan perfectly embodies Donna Karan New York’s timeless spirit, making her the ideal for this campaign. Following her standout roles in Spring and Fall 2024, it was a natural decision to feature her as the face of this iconic fragrance.” – Jeff Goldfarb, Executive Vice President, G-III Apparel Group.
A New Chapter for a Timeless Classic
The campaign goes back to the roots of Cashmere Mist, inspired by its original tagline, “A fragrance to seduce the senses.” Photographed by Mikael Jansson, the campaign captures Hammam’s elegance, strength, and femininity in the serene and evocative landscape of the Stockholm Archipelago— where the original campaign was shot 30 years ago.
Draped in cashmere and enveloped in the mist, Hammam embodies the ethereal essence of the fragrance: timeless, raw, and seductive. Shot in black and white, the images are both powerful and minimalist, allowing the beauty of Hammam and the fragrance to shine in their purest forms.
The Fragrance
Fresh and dewy notes of Lily of the Valley and luscious Orchid Flowers are accentuated by the natural energy of Italian Bergamot to impart a bright clean freshness. Then, powerful notes of Moroccan Jasmine and Heliotrope soothe with a sweet intensity. Finally, the warm notes of Amber, Vanilla, Sandalwood, and velvety Suede Accord wrap the fragrance in a comforting embrace, completing this sensuous array.
- Top Notes: Italian Bergamot, Lily of the Valley, Orchid Flowers
- Middle Notes: Heliotrope, Moroccan Jasmine, Ylang Ylang
- Base Notes: Sandalwood, Amber, Vanilla, Cedarwood, Patchouli, Suede Accord
“Donna Karan Cashmere Mist, a longstanding Fragrance Foundation Hall of Fame honoree, is a true icon in the world of fragrance, celebrated for its timelessness and loyal following. This new campaign marks an exciting chapter, where we honor its rich legacy while embracing the future, inviting a new generation to discover its unmatched sophistication and sensuality. Cashmere Mist is the ultimate expression of luxury, and we look forward to ensuring its relevance for years to come while staying true to the heritage that has made it so iconic.” – Jean Madar, Chairman & CEO, Inter Parfums, Inc.
The Bottle
Designed by Donna Karan’s late husband, sculptor Stephen Weiss, the iconic Cashmere Mist Eau de Parfum bottle mirrors the beautiful contours and lines of the female form in glass. The outer packaging reflects a sensuous gold hue.
Available at DonnaKaran.com, Macys.com, Sephora.com, Ulta.com, and Amazon.com.
Donna Karan New York is relaunching its iconic Cashmere Mist Eau de Parfum, with a bold new campaign featuring globally renowned supermodel, Imaan Hammam debuting in February 2025. The campaign reintroduces the fragrance’s timeless sensuality with a fresh, modern edge that speaks… pic.twitter.com/M1OLFUOlWu
— Luxenburg Magazine (@LuxenburgMag) March 1, 2025
