In the rapidly evolving world of SaaS and tech sales, Walnut is spearheading a new era of go-to-market (GTM) strategies by championing a “Product-Led Everything” approach. By focusing on interactive product demos, Walnut is transforming how companies train channel partners, enhance customer engagement, and streamline the buying process.
A study by Gartner reveals that 77% of B2B buyers rate their purchasing experience as complex or difficult. In response, Walnut aims to simplify the process by empowering businesses with interactive demos that provide clarity, efficiency, and measurable results.
Here are five innovative ways Walnut’s solutions are enabling organizations to use interactive demos effectively with their channel partners.
Train Partners More Effectively
Training your internal sales team is challenging enough; doing the same for channel partners—who often juggle multiple products—can feel nearly impossible. Walnut’s interactive demos and walkthroughs help channel partners quickly grasp product details without being overwhelmed.
Interactive demos allow partners to learn at their own pace, navigating product functionalities in real-time. Interactive content can make training more effective. For channel partners, this means getting up to speed faster, reducing onboarding time, and driving quicker sales outcomes.
Keep Partners in the Loop on Product Updates
Channel partners often represent multiple brands, making it crucial to ensure they stay informed about updates and new features. Walnut enables companies to share dynamic, updated demos that keep partners in the know.
Interactive demos replace static PDFs or lengthy presentations, ensuring that partners have a clear and engaging way to understand product updates. In fact, visual and interactive content can improve knowledge retention.
Provide Round-the-Clock Support
Channel partners often face roadblocks when they can’t get immediate answers about a product. Walnut’s demo platform offers on-demand resources that partners can access anytime, anywhere.
This self-service model minimizes delays and helps partners resolve queries independently, improving their confidence in selling the product. After all, sales professionals feel more equipped to engage with clients when they have instant access to product resources.
Gain Data-Driven Insights
Walnut’s interactive demos don’t just educate partners; they also provide critical analytics. Companies can track how partners engage with demos and monitor customer interactions, offering valuable insights into performance and engagement levels.
For example, partners who frequently engage with product walkthroughs may be more likely to close deals. Additionally, customer engagement metrics help businesses identify what resonates most, enabling them to refine their strategies and increase sales productivity.[1] [2] [3] [4]
With Walnut, you can leverage data on product content to improve GTM efficiency and drive deal velocity, fueling both new business and retention. They also get a full picture of their deals, with a complete breakdown of each touchpoint and interaction across the journey.
After all, when users understand how their demos and product content perform, they can see what works and what doesn’t. Afterward, they can optimize communication with prospects and customers.
Fully synced with your GTM tech stack, Walnut ensures that current opportunities and new leads are updated with all of your demo engagement activity and intent data so you never miss a hot lead or deal.
Speed Up the Buying Process
Interactive demos empower channel partners to deliver instant value to customers, bypassing the need for multiple sales calls and meetings. Customers can access these demos directly, explore the product at their convenience, and make informed decisions faster.
Walnut’s approach simplifies the process and sets a brand apart by ensuring partners can showcase the product’s value immediately.
Standing Out in a Crowded Market
Channel partners often represent several competing products. Walnut’s interactive demos help partners highlight a product’s unique features, giving them a competitive edge in the market. By equipping partners with the tools to present a compelling case for your product, Walnut ensures they choose to prioritize your brand over others.
Interactive demos bring products to life, helping resellers effectively communicate value. In a survey by Content Preferences Survey, 91% of buyers reported that they prefer visual and interactive content during their decision-making process rather than traditional formats. This preference highlights the growing importance of tools like Walnut in building stronger, results-oriented partnerships.
The Bigger Picture: Product-Led Everything
Walnut’s “Product-Led Everything” philosophy embodies a shift in how companies approach GTM strategies. By prioritizing the product itself—through interactive demos, data insights, and partner enablement—businesses can reduce friction in the sales process and achieve better outcomes. As the GTM landscape continues to evolve, Walnut is proving that a product-led approach, anchored in interactivity and innovation, is the key to staying ahead in today’s competitive market. With tools designed to empower channel partners, streamline training, and accelerate sales, Walnut isn’t just setting the bar for GTM strategies—it’s redefining it.
With Walnut, you can leverage data on product content to improve GTM efficiency and drive deal velocity to fuel both new business and retention. See what works and what doesn’t so you can optimize communication with prospects and customers.
Understand how your demos and product content are performing with data, so you can learn what’s working and what to improve.
See the full picture of your deals, with a complete breakdown of each touchpoint and interaction across the journey.
Fully synced with your GTM tech stack, Walnut ensures that current opportunities and new leads are updated with all of your demo engagement activity and intent data – so you never miss a hot lead or deal.
