In the bustling world of social media, few brands can boast the meteoric rise and the dedicated following of Lextan. Known for its innovative approach and vibrant community, Lextan has not only captured the hearts of its customers but has also set a new benchmark in the beauty and wellness industry, challenging the status quo!
It’s not just a tan, it’s a Lextan.
Leaders in UV tanning in Great Britain as an independent but also renowned for a community and way of life – that comes from our customers who embrace FUN
Kathryn Campbell – Commercial Director, Lextan
“I’ve worked for Lextan for seven years as the commercial director,” says Kathryn Campbell, her enthusiasm palpable. “Social media is crucial for us as it connects with new, existing, and even former customers, creating a community outside our salons that’s engaging in conversations, ideas, and fun. This year, we’ve truly harnessed the power of social media to drive people through our doors by fostering a solid community centered around the brand. We love the buzz when our notifications don’t stop! Our consistency and excitement on all social media platforms have undoubtedly strengthened our sales and brand presence.”
Kathryn highlights the impact of their creative content, “Our favorite moments are the sneak peeks and unique approaches to our offers that have significantly increased footfall. These risky experiments keep us ahead of trends and relevant in the market. Our social team’s focus on different demographics and drivers has also brought back customers who had gone elsewhere.”
Aimee Carter – Salon Manager and Head of Lextan’s Ambassador Programme
Aimee Carter, the dynamic salon manager at Ebbw Vale Lextan, has been a cornerstone of Lextan’s social media presence. “I started at Lextan in 2015, and it’s more of a lifestyle than a job for me! The support network and family-oriented team dynamic we’ve built is incredible. Even though we’re lone workers, we function as one big team at Lextan.”
Aimee’s passion extends to managing Lextan’s ambassador program. “Over the past three years, I’ve worked hard to grow our ambassador program, offering local influencers and content creators’ free products in exchange for promoting our brand. The challenge is ensuring our ambassadors continue to create fresh content each month. We overcome this by using gamification bonus prizes that can be unlocked if ambassadors create a team favorite or create fast content for a Blitz Challenge. We regularly monitor the program and organise professional content days every two months with photoshoots and TikTok sessions in different salons. These days are always fun and varied, adding to the excitement.”
Who could forget Lextan #bunnyscare for easter?
@lextantanning Watch out, the easter bunny is jealous of your tan 🐇 Don’t worry little pasty bunny, you’re welcome to hop on our sunbeds anytime just please, no more scaring our lovely customers! Let’s keep the vibe sunny and cheerful! ☀️ Easter opening times: Good Friday- normal hours Easter Sunday- normal hours April 1st Bank holiday- 11am-7pm #LetsTan #MyLex #Lextan #tanning #sunbed #wales #england #fyp #uv #bristol #cardiff #caerdydd #easter #jumpscare #viral
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⬆⬆⬆ Or Lextan Celebrity Hunted launch across Instagram, Facebook and TikTok ⬆⬆⬆
Charlie Hobbis – Founder, OAC Marketing
OAC Marketing, a boutique social media agency based in the heart of the Midlands, has played a pivotal role in Lextan’s social media success. “Working with Lextan has been a dream,” says Charlie Hobbis, founder of OAC. “Lextan fiercely knows its identity and is willing to push boundaries, trying new things to lead in their industry. They are armed with extensive knowledge about their business model, customer base, and demand, making our strategic social media coverage pinpoint accurate. Here’s a sneak behind the scenes on one of our content shoots”
The results speak for themselves. “In just four months, we’ve helped bring in over 17,000 new customers to Lextan, an 84% increase from the previous month. We’ve also seen a 198% increase in average video views. The top ten days in Lextan’s footfall history have all occurred in the past four months while working with OAC,” Charlie proudly shares.
While Instagram remains the favorite platform for its loyal followers and community engagement, Charlie sees untapped potential in TikTok. “TikTok holds huge opportunities for the right brands, even though many shy away from it. It’s where we see immense growth potential.”
Sian Gunney – The Architect of Success
Sian Gunney, a Toronto-based business and digital brand acceleration expert, has meticulously crafted the new-age success strategy for Lextan, focusing on growing their ever-strong community of 300,000 and creating fun opportunities to engage with the brand. Known for taking already great brands and making them visible to the right people, Sian turns customers into raving fans.
Sian believes a brand is only as good as the team around it and works tirelessly to assemble and conduct the best global team for each project, ensuring brand acceleration and forward motion – transforming brands into market leaders.
Sian’s process begins with a comprehensive audit and a clear strategy, turning brands into superheroes and heroines. Her unique creative approach and focus on making a significant impact make her an invaluable asset to any brand looking to make its mark on the world. A nimble and independent creative consultant with big ambitions.
Lextan isn’t just a tan it’s a way of thinking a way of living – fully, embracing fun and feeling good! It’s a confidence boosting part of people’s wellness and beauty rituals – with fandom across Wales, Bristol, Weston Super-Mare.
“When my clients called me and said we have had our best sales day – and I said this year? and they said ever!!! I knew 2024 was going to be a record-breaking year for Lextan which makes me proud of our team. We use Klipfolio to monitor our footfall and service and product sales as well as staff and team performance. It’s incredible the sales and footfall volumes and exciting data by the hour Lextan creates!
The weather isn’t great in the UK and the grey sky and rain can be a constant conversation to residents. A lot of people suffer with seasonal affective disorder and find that Lextan helps with controlled UV to boost mood and energy. There are often queues of night shift workers from factories to medics going into the salons first thing to do a quick session to help reset circadian rhythm and re-establish sleep patterns. Also, for visitors struggling with long haul jet lag.
The truth is lots of people do it, not many people talk about it. Lextan is a trusted brand, they really do care about their customers and their staff.”
Join the Lextan Revolution
Lextan’s digital transformation is a testament to the power of creative social media in building a brand that’s not only popular but also beloved by its community. Their innovative approach, combined with the dedication of their team and partners like Charlie Hobbis at OAC Marketing and Sian Gunney, continues to propel them to new heights.
Follow Lextan’s journey on Instagram @lextantanning and TikTok @lextantanning to see their latest offers, behind-the-scenes content, and join their vibrant community.
Don’t miss out on the chance to participate in their exciting competitions and events and meet their fun and beautifully tanned community.
Stay tuned, stay beautiful, and stay connected with Lextan – the hottest best tanned brand on social media in the UK.
You can learn more about the UK’s leading, independent UV tanning company Lextan here : https://www.lextan.co.uk
